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The Ritchey Product Philosophy
Ritchey maintains a philosophy of designing lightweight and functional high performance products to enhance the riding experience. Many Ritchey products start as an idea that pops up in the middle of a ride, or a call from one of his world class racers. Regardless of how or where an idea is conceived, Ritchey is committed to the belief that lightweight, but reliable, is the key to performance. By scrutinizing vulnerable points of a design and exposing their "Achilles Heel," Ritchey can design around weaknesses and deliver lighter, stronger and faster components. That's just the first step---once a new product has passed through the test phase, it is manufactured to exceed the highest standards of fit, finish and craftsmanship. The pinnacle of Ritchey ingenuity is showcased in top-of-the-line WCS components, but Ritchey's philosophy of lightweight but reliable parts, exacting standards and top quality materials is not compromised in the more affordable Pro and Comp product lines, and all are designed to make cycling even better. |
