Bontrager Bontrager Gel Cork

Price Paid:  $750.00 at Performance Cycle

Favorite Ride:
Tirreno Razza 3.0

Bike Setup:
Tirreno Razza 3.0
all Shimano 105
carbon fork and seatpost
stock bar (Forte)
Hutchinson Excels on A-class ALX 300 wheels

Summary:
I've tried most brands of bar tape and this is by far the best. There's more than enough length to a roll. The vibration dampening properties are great too - it does great even on graveled trails on my commute. Get this if you value comfort for a reasonable price and availability at lots of bikeshops.

Strengths:
thick, grippy

Weaknesses:
limited color selection at most shops i've been to

Similar Products Used:
several brands of cork and rubber bartape

Price Paid:  $17.00 at LBS

Favorite Ride:
Hunterdon Co., NJ

Bike Setup:
Litespeed Classic, Dura Ace 9 sp group, TurboMatic saddle, Cinelli bar, 3ttt stem,
handbuilt wheels.

Summary:
I was using the Cinelli Gel cork bar wrap, but it's durability is not very good. It would start to disintegrate and shred after about 2K miles, or 6 months of riding.
This product is 15–20% cheaper to buy, and seems at least as good, if not better. It has a high rubber content, so you can control the thickness and cushiness just by stretching it as you wrap the bar. It is non-adhesive, so it is very easy to apply. If you mess it up, just unwrap it and try again.
The well-designed end plugs feature the Bontrager "B" logo on a reflective background, and fit more securely than the cheezy Cinelli plugs.
According to the website, this product is manufactured in about 25 different colors, although my shop only stocks black.

Strengths:
Reasonably priced, easy to apply. Grippy, cushy feel. Durable (so far). High quality, plastic bar end plugs included.

Weaknesses:
None so far.

Similar Products Used:
Cinelli Gel Cork, Cinelli Cork Ribbon, Profile Bar Wrap, Bike Ribbon, etc.