Price Paid:  $800.00 at Ebay

Favorite Ride:
SW Tarmac

Bike Setup:
SW Tarmac, Mavic K ES, Alias Saddle, Conti GP Attack

Summary:
Excellent, excellent gruppo. It's bulletproof construction and rigidity is amazing. Smooth transitions in every gear and super quiet operation. I almost wonder if Shimano stuck with metal vs. carbon blend because of how rigid they can make these cranks. Also, it's a looker, almost seems like something out of a fine silver store.

Strengths:
Everything, just amazing. It's reliable and solid through and through. Looks slick too.

Weaknesses:
Nothing. Maybe if it was 100 grams lighter?

Price Paid:  $35.00 at Flying Ball

Favorite Ride:
Shek O

Bike Setup:
Seven odonata with dura ace, mavic ssssccc sl wheels, sell italia trans am SLR seat, look carbon pedals

Summary:
Recently switched my bike from Campy Chorus to Dura Ace 7800 group. One of the most outstanding features in my opinion are the ST-7800 Levers. Combined with the 7800 brakes they are very powerful with excellent modulation. I like them so much that I had to write this article, the rest of the Dura Ace group is A1 but the levers are worth writing about..

Strengths:
- multiple hand positions, more than campy
- longer reach
- The flight deck is a "substitute" for tri bars almost...
- Levers are smooth like butter, no kidding, much better than my campy

Weaknesses:
- don't like the cabling that comes out of the levers, unlike campy which is tucked underneath the handlebar tape
- no other weakness.. oh the rubber hood seems a little flimsy but only time will tell

Similar Products Used:
Campag record 9 speed brake levers

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Price Paid:  $370.00 at LBS

Favorite Ride:
Any road with cars

Bike Setup:
Serotta Legend Ti/Full Dura Ace 7800 including wheelset

Summary:
Just upgraded from 9 speed and I was thinking there can be a huge difference.
Boy was I wrong. First,it shits smoother than 9 speed. Second,it feels better on my hands(better ergonomic design).Brake/Shifter Lever feels closer to my hands when I have my hands on the drop compare to 1 speed. Third,it has a shorter throw than 9 speed(less wrist action). These shiters are awesome!!!
Best of all I'm always on the right gear since I have no gears missing (I use 12/21 cassette 12-13-14-15-16-17-18-19-20-21-23-25-27-29-31-33-35-37).

Strengths:
Ergonomic design,shifting,throw and extra gear

Weaknesses:
Price

Similar Products Used:
9 speed STI

Price Paid:  $0.00 at Bicycles Etc

Favorite Ride:
Alpine Valley, Super Week

Bike Setup:
2004, Trek 5500, 10 speed Dura Ace, SLR saddle, Speedplay x\2, Mavic Ksyerium SL wheels.

Summary:
I went from Ultegra to Dura Ace shifters last year and that was 100% better. Now I have the 10 Speed Dura Ace and it is "wow". I thought 9 spd was great, but this is way better.

Strengths:
The hoods fit your hands better. The shifting is better, even with the extra gear. Longer levers make it easier for little Cindy hands to reach in the drops.

Weaknesses:
When I first put them on my bike I put it where the 9spd shifters were and it was hard to shift in the front. You have to clamp them higher on the bars and they work great.

Similar Products Used:
Ultegra and Dura Ace 9 speed.

Price Paid:  $0.00 at BicyclesEtc. Aurora,

Favorite Ride:
I like men

Bike Setup:
Cervelo r3 w/easton fork, sram red drivetrain, Thomson post, Fizik Aliante saddle, Deda 215/newton bar/stem, zipp 303 wheels

Summary:
I wore out my Dura Ace 9 speed, and put on the 10s stuff, and it's awesome. The 10th gear is nice, but not a huge deal. What makes these great is the fit & shift quality. You set them up higher on the bars, and they're still easier to reach from the hoods. As good as shifting gets.

Strengths:
Shit quality, ergonomics

Weaknesses:
your mom

Similar Products Used:
Ultegra and Dura Ace 8&9 speed stuff