Media Kit 2016

MTBR & RoadBikeReview

56%

visitors have been visiting for more than

3 years

 

28%

visitors have been visiting for more than

5 years

 

RoadBikeReview Membership Length

Suite of editorial coverage helps riders make

the sound purchase decisions

 

The RoadBikeReview audience is highly educated, affluent and passionate. Not only do they want to ride the best, they're in the position to do so. Sophisticated road bike buyers rely on a full suite of opinions to make informed decisions on considered purchases.

 

Bike Stable Value

* Combined value of all currently owned bikes

80%

between

25-54

 

5%

under

24

 

Audience Age

27%

value their bike stable over

$10,000

 

57%

value their bike stable over

$5,000

 

16%

value their bike stable over

$20,000

 

76%

influenced by

STAFF

REVIEWS

68%

influenced by

FORUM

POSTS

Product Evaluation Influence

52%

over

$5,000

 

23%

over

$3,000

 

Primary Bike Cost

Sophisticated road bike buyers rely on a full suite of opinions to make an informed decision on considered purchases.

88%

ride more than
2 times a week

43%

ride more than
4 times a week

44%

have over $100,000 income

Ride Frequency

77%

members have college degree

30%

members have postgraduate degree

56%

have over $75,000 income

Household Income

Education

Influence the RoadBikeReview core audience that has spending power and brand recommendation authority.

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