Bike Pure Campaign Aims to Clean Up the Sport

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After the torrent of drug scandals damaging our sport, we have all become accustomed to the annual headlines of another disgraced professional. The image of professional cycling is repeatedly tarnished and the public at large, after being fed so much bad publicity, took it that all cyclists
were dopers. Such was the frequency it was no longer clear who was clean and who is doping.

Forward thinking teams such as Garmin/Chipotle and the UCI’s new blood passport program are making good head roads into the problem. Next year their efforts will be supported by a new anti-doping organization called Bike Pure.

This campaign organization has been formed with a simple mission to promote the clean riders in the peloton, rebuild the integrity and the image of professional cyclists.

Bike Pure, a non-profit organization, was first conceived in 2007 after the doping scandals that marred the Tour de France. According to Bike Pure’s founder Myles McCorry he states, “We devised Bike Pure to let fans and riders take a united stand against the continued damage that is
being done to our sport. Sponsors are pulling out of the sport simply because they don’t want to be associated with cheating and the negative connotations that it brings. We decided to promote the clean riders and we fully support life bans where possible to the cheats so that our sport can
move on.”


McCorry goes on, “We don’t claim to be a complete solution to the doping problem but it gives riders, fans and sponsors a vehicle to voice their own personal feeling, and a stepping-stone to a future where we can trust the performances and put faith in our heroes.”

The Professionals are leading the way with Nicolas Roche (AG2R) and Dan Martin Garmin/Chipote adding their names to BikePure. The two young Professionals both with fantastic results in 2008 are the future of a cycle sport we can believe in. Both with no links to the ‘EPO age’ in new age teams, with in house doping controls to complement the UCI’s efforts. Current World Mountain Bike Champion Christoph Sauser (Team Specialized), double World MTB endurance champion Rebecca Rusch, have joined BikePure and echo the message off road. Sauser said of BikePure, “To me it is very important to bring the Bike Pure anti-doping message to the youngsters, that it is absolutely possible to win any mountain bike race clean and pure!”

USA’s Team Jelly Belly have also added their team, along with several other high profile cycling teams.

Regaining a trustworthy reputation for cycling will become even more possible as more teams and riders decide to take the same stance against cheaters and join Bike Pure’s campaign.

Bike Pure is a non-profit organisation and all its members have independent income, it relies solely on donations but will increase its campaign over the coming season in the hope that sponsors and
manufacturers will be keen to affiliate to Bike Pure’s drug Free stance through positive brand association, and start a new era for cyclesport.

Bike Pure’s goal is to build a campaign, across the globe. With co-ordinators already in Asia, Australia , America and building across Europe, people see the Bike Pure logo and Droplet symbols and associate those riders, teams and manufacturers as supporting a cause that symbolizes integrity and honesty. Each rider that signs up to Bike Pure’s anti-doping campaign, will wear the blue wristband and carry a blue headset spacer on their bicycle: symbols of a clean rider and the mark of
a real performance.

To read more on Bike Pure’s campaign or sign up for free to support them please visit www.bikepure.org

About the author: Thien Dinh

Thien Dinh gained most his cycling knowledge the old fashioned way, by immersing himself in the sport. From 2007 to early 2013, Thien served as RoadBikeReview Site Manager, riding daily while putting various cycling products through its paces. A native of California, Thien also enjoys tinkering with photography and discovering new music.


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