Bethel, Conn – Cannondale today announced a three-year partnership with Ironman Triathlon World and European Champion Chrissie Wellington. Now through 2011, Chrissie will compete on the new Cannondale Slice Hi Mod 1.
“Cannondale offered me the complete package,” Chrissie said regarding the multi-year partnership. “A full range of awesome bikes, a commitment to innovation and development, a proven passion for triathlon, years of experience, and superb customer service and support. I’m really proud to be part of the Cannondale family, and look forward to making sure that we stay on top of the world!”
Chrissie’s first race on the Cannondale Slice will be Ironman Australia on April 5, 2009. She won the event last year with a time of 9:03:55, beating the course record.
“Chrissie is an amazing athlete and a great fit for our brand,” said Bruno Maier, Executive Vice President for Cannondale Sports Group. “Not only is she admired within the professional circuit but she is an inspiration to amateurs everywhere.”
Chrissie rose to prominence after winning the 2007 Ford Ironman World Championship in Kailua-Kona, Hawaii as a rookie professional. In 2008 she retained her title and set a new Hawaii marathon course record. When Chrissie returns to Kona later this year, she will be joined by 2007 Ford Ironman 70.3 World Champion Mirinda Carfrae and 2008 Ford Ironman third place finisher Sandra Wallenhorst, who will all be racing on the new 2009 Cannondale Slice.
“As soon as I sat on the Slice I knew – we just ‘fit’,” Chrissie said. “I feel comfortable and powerful in the TT position. I’m totally at ease and strong down on the bars. It’s a slightly lower position than I was in before and that’s what it’s all about. The bike is a cut above the rest– its smooth, responsive and I can’t wait to power it to many more Ironman victories.”
The Cannondale Slice’s race-proven geometry puts riders in a lower position and the improved laminar flow helps shed drag and shave minutes, while SAVE vibration damping chain stays lessen fatigue and keep legs fresh for the run ahead. For more information on the Cannondale Slice Hi Mod 1 click here.
Cannondale is part of the Cannondale Sports Group Division of Dorel Industries (TSX: DII.B, DII.A).
Founded in 1971, Cannondale is a global designer, developer and manufacturer of high performance bicycles, apparel and accessories. With a strong reputation for continuous innovation and quality, the company is headquartered in Bethel, Connecticut, USA, with offices in Canada, Holland, Japan, Switzerland, Australia, and a manufacturing facility in Bedford, Pennsylvania. About Dorel Dorel Industries Inc. (TSX: DII.B, DII.A) is a world class juvenile products and bicycle company. Established in 1962, Dorel creates style and excitement in equal measure to safety, quality and value. The Company’s lifestyle leadership position is pronounced in both its Juvenile and Bicycle categories with an array of trend-setting products. Dorel’s powerfully branded products include Safety 1st, Quinny, Cosco, Maxi-Cosi and Bébé Confort in Juvenile, as well as Cannondale, Schwinn, GT, Mongoose and SUGOI in Recreational/Leisure. Dorel’s Home Furnishings segment markets a wide assortment of furniture products, both domestically produced and imported. Dorel is a $2 billion company with 4600 employees, facilities in seventeen countries, and sales worldwide.