Bethel, Conn. – Cannondale Sports Group (CSG) Europe, today announced the beginning of distribution of GT Bicycles and SUGOI performance apparel throughout Italy and France beginning in September 2008. This new distribution model will help to re-launch the GT Bicycles brand into these important markets and officially introduce SUGOI into France for the first time. Cannondale Sports Group is a Division of Dorel Industries (TSX: DII.B, DII.A).
“France and Italy are both leading performance brand oriented markets and consumer product expectations are high,” said Jeff Frehner, CSG President and CEO. “Historically, demand for GT has been very strong. Now as part of the Cannondale Sports Group, we will be using the Cannondale distribution center in the Netherlands to distribute our GT and SUGOI brands in new and more effective ways to these countries.”
GT Bicycles, which just held an international media camp in Livigno, Italy, has received excellent product reviews and is currently experiencing increased momentum in Europe. The GT range includes a line of carbon road bikes, mountain bikes that use the patented Independent Drivetrain (ID )system, city bikes and BMX bikes. The GT brand, established in 1973, has a long and distinguished history ranging from the roots of BMX and mountain biking to being used by athletes from around the world in the 2008 Olympic Games.
SUGOI, established in 1987, offers hundreds of technical garments and accessories, including underlayers, jackets, shorts, swimsuits, socks, and hats. Known for high quality performance apparel, SUGOI has been worn by Ironman winners, World Champions and Olympians.
“In Italy and France the GT and SUGOI brands will be managed separately from the Cannondale brand. However, the development goals, and what we aspire to achieve are the same,” said Jeff McGuane, President of CSG Europe. “We will be product driven and focused on developing a selected specialty retailer network.”
Moving forward, GT and SUGOI will have four dedicated brand development representatives for these markets. Across Europe, current and new distributors will instantly see the benefits that strengthen the services provided to all distributors. This includes inside sales support, creative services, technical service support and an integrated work style with the USA team.
About Cannondale Sports Group
The Cannondale Sports Group was established in February of this year after the acquisition of Cannondale Bicycles and SUGOi by Dorel Industries Inc. This specialty division encompasses the Cannondale, SUGOi, GT, Schwinn and Mongoose brands.
About GT Bicycles
Built on its race-proven performance products, GT Bicycles has been designing technologically advanced bikes in the road, mountain and BMX categories since 1973. For more information about GT Bicycles, please visit www.gtbicycles.com
For years, hard-core endurance athletes have known SUGOI as making the most incredible, and incredibly hard-working, apparel in endurance sports. In fact, “incredible” is exactly what SUGOI means in Japanese. For over 20 years, SUGOi has been working diligently to make sure the products live up to the name. Today, SUGOI has expansive catalogs that offer hundreds of technical garments and accessories, including underlayers, jackets, shorts, swimsuits, socks, and hats. With distribution throughout North America, Europe, and Asia, SUGOI is truly an international brand. For more information about SUGOI, please visit www.sugoi.ca
Dorel Industries Inc. (TSX: DII.B, DII.A) is a world class juvenile products and bicycle company. Established in 1962, Dorel creates style and excitement in equal measure to safety, quality and value. The Company’s lifestyle leadership position is pronounced in both its Juvenile and bicycle categories with an array of trend-setting products. In the Juvenile segment, Dorel’s powerfully branded products such as Quinny, Maxi-Cosi, Safety 1st and Bébé Confort have shown the way to safety, originality and fashion. Similarly, its highly popular brands such as Cannondale, Schwinn, GT, Mongoose and SUGOI have made Dorel a principal player with both independent bicycle dealers and mass merchants. Dorel’s Home Furnishings segment markets a wide assortment of furniture products, both domestically produced and imported. The Company exerts relentless innovation and marketing flair across all of its divisions. Dorel is a $2 billion company with forty-six hundred employees, facilities in seventeen countries, and sales worldwide.
US operations include Dorel Juvenile Group USA; the Cannondale Sports Group; Pacific Cycle; Ameriwood Industries which produces ready-to-assemble furniture; Altra Furniture; and Cosco Home & Office. In Canada, Dorel operates Dorel Distribution Canada, Dorel Home Products and SUGOI. Abroad, operations include Dorel Europe and IGC in Australia, a manufacturer and distributor of juvenile products. Dorel Asia sources and imports home furnishings products. Dorel China has eight offices which oversee the sourcing, engineering and logistics of the Company’s Asian supplier chain.