Cratoni Helmets Back in the USA – Lighter Than Air for 2013

News

Cratoni Helmets is coming back to the USA, thanks to an exclusive distribution deal with SKS USA, the US subsidiary of SKS Germany. Known for fenders, pumps, tools and bags SKS, USA will handle all distribution, customer service, warehousing and marketing of Cratoni for North America starting this spring.

SKS USA current General Manager Mark Burgener has some history with Crantoni, in the 1990′s he was involved with the USA distribution of Cratoni, and still has a great passion for the products.

“I am an avid cyclist, and I believe the Cratoni helmet is a superior lid. SKS brand is doing great. However, when Cratoni pursued us to distribute the products in North America, I did not hesitate to present the idea to SKS Germany.” Burgener states, “It is a privilege to sell Cratoni product, and when you check out the helmets, you will know why. Luckily, SKS Germany saw the opportunity as a win-win. In the end, both companies and consumers will benefit.”

“There are good helmets in the US market right now, but Cratoni helmets are an upgrade. We will be offering the dealers great incentives to try the product, and we feel confident they will see the difference.” While SKS products are available to dealers through wholesale distribution partners, the Cratoni helmets will be sold directly to bicycle retailers.

Cratoni is excited to offer an ultralight helmet (around 200g) for less than $160. Cratoni helped to pioneer helmet in-molding, used at all Cratoni price points. In 1991, they developed the Anatomic Fit System, the head-ring retention system which is used for uni-size helmets and overall better helmet fit across all helmet brands worldwide. “Consumers will see the difference in comfort and quality when they try on a Cratoni brand helmet,” remarks Burgener.

For more info check out: www.cratoni.com

About the author: Thien Dinh

Thien Dinh gained most his cycling knowledge the old fashioned way, by immersing himself in the sport. From 2007 to early 2013, Thien served as RoadBikeReview Site Manager, riding daily while putting various cycling products through its paces. A native of California, Thien also enjoys tinkering with photography and discovering new music.


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