ENVE M525 G wheelset debuts

Uses new M525 mountain bike rim for greater flat protection

In ENVE’s testing of the M525 with mountain bike tires, the new rim design accounted for more than a 60% improvement in pinch flat resistance. No word on how it handles flocks of sheep.

ENVE has announced the M525 G wheelset that adds an option to the new M Series line for those wanting the benefits of enhanced flat prevention, lower weight and greater durability for their gravel or road bike.

Borrowing technology from its industry leading MTB rims, ENVE has a new wheelset for the gravel grinding crowd.

Using the new M525 cross country mountain bike rim, the M525 G comes in two road bike-friendly hub options in addition to either 700c or 650b diameter.

Rim depth is 25mm, internal rim width is 25mm, and external rim width is 33.5mm.

The full carbon tubeless-ready M525 G features ENVE’s lightweight, anti-pinch flat technology referred to as Wide Hookless Beads. This technology is valuable considering that the No. 1 cause of a mechanical on gravel roads is tire punctures.

Wheelset price is $2800 with DT 240 hubs.

Lack of suspension and lower volume tires mean that tires must perform above and beyond to ensure you make it back home. The Wide Hookless Bead technology featured on the M525 G provides a compliant bumper for the tire in the instance of the tire bottoming out on the rim – ultimately preventing a pinch flat.

In ENVE’s testing of the M525 with mountain bike tires, the new rim design accounted for more than a 60% improvement in pinch flat resistance.

Featuring a 25mm inner rim width, the M525 G can handle some of the widest gravel tire options out there, all the way down to 32c.

Claimed wheelset weight is 1368 grams (700c wheelset with DT 240 hubs). Just the rim is either 349g (650b) or 367g (29er). Rim depth is 25mm, external rim width is 33.5mm, and spoke hole count is 24.

Spoke hole count is 24.

ENVE’s new M525 G will also carry the company’s generous 5-year warranty and lifetime product guarantee that covers all forms of impact damage. Wheelset price is $2800 with DT 240 hubs.

To learn more spin over to ENVE.com.

Photo Thumbnails (click to enlarge)

: Borrowing technology from its industry leading MTB rims, ENVE has a new wheelset for the gravel grinding crowd.

: Rim depth is 25mm, internal rim width is 25mm, and external rim width is 33.5mm.

: In ENVE’s testing of the M525 with mountain bike tires, the new rim design accounted for more than a 60% improvement in pinch flat resistance. No word on how it handles flocks of sheep.