Etixx Quick-Step Beer

De Bie Vélo is a beer for the fans, a beer for winners by a team of winners.​

We get a lot of press releases flowing the in-box. Some are better than others. Today's winner, the PR team from the Etixx Quick-Step cycling team, who were excited to inform us that they've partnered up with Brewery De Bie to launch a new team affiliated beer. The best part was the tag line: "Healthy Beer For Winners."

Sold!

"It is possible to have a healthy beer," said brewmaster Nicolas Tjoen of Brouwerij De Bie. "We brew with natural quality products and not with chemical products."

The new brew, dubbed De Bie Vélo, is a blond triple with 8% alcohol.

"The beer has a special flavor," explained well-known Belgian beer expert Robbie Defraeye. "There is a good sweet-bitter balance. The beer tastes fruity and has a malty aftertaste. The spicy notes of star anise, coriander and sage are the finishing touch. Both men and women will love this beer. It is a very tasty and hearty alcohol in percentage terms, but still has good drinkability."

Sold again!

"Etixx-Quick-Step is a cycling team that stands out for success and innovation," said team boss Patrick Lefevere. "But we never forget our Belgian roots and our traditions. We feel that quality and passion is what binds De Bie and Etixx-Quick-Step."

The release goes on to point out that the beer is especially for cycling and the team's fans. "De Bie Vélo is a beer for the fans, a beer for winners by a team of winners," reads the release. "The beer will be available in our fan club, for the VIPs during the races, and as a special gift package in the online fan shop of Etixx-Quick-Step."

You guessed it, we're buying. For more info, visit www.etixx-quickstep.com