Delivering the Eurobike Show Daily is done by bike of course.
Here is a little perspective on where we are. In the far distance are the Alps, which run up to the edge of Lake Constance (aka Bodensee), a nearly 40-mile long body of water whose shores touch Switzerland, Germany, and Austria. In the middle of this photo is the Messe Friedrichshafen, the massive convention center that hosts Eurobike. The grounds themselves include 13 halls, a blimp hangar, and large outdoor exhibition area. In total there is roughly 280,000 square feet of booth space. Needless to say it’s hard to see it all.
The Rasta colored Marin Four Corners Elite gravel bike comes with a SRAM Rival 1x drivetrain with a 38t chainring up front, meaning it can climb just about anything. Price is $2200.
For the past three years Marin had a pretty standard booth, explained marketing man Chris Holmes. This year they opted for something a little more Marin. Taking inspiration from a local haunt back in NorCal called Gestalt House, they had their German booth builder create a more open and inviting space highlighted by a faux bar. There’s nothing fake about all those bottles though. They’re all filled with beer brewed in Munich that was handed out and consumed Friday at Eurobike.
For the rider just getting into mountain biking, Marin offers the new Hawk Hill, a $1500 full suspension rig with 120mm travel and aggressive geometry. U.S. builds will be 1x only.
Another brand with a different identity on the other side of the Atlantic. Most North American consumers think of adidas as a footwear maker, but its eyewear collection is massive.
The official food of Eurobike.
Bling zing. Check out these shoes.
Mannequins come in all shapes, forms, and expressions here at Eurobike.
Castelli aims for being as light as possible with the windproof Vela Vest that’s made of Dyneema sailcloth and weighs just 59 grams size large.