Eurobike: Shimano adds mounts, accessories to Sport Camera line

Growing ecosystem, race access plays to component-maker’s advantage

Cameras Eurobike

Eurobike RoadBikeReview

Eurobike Shimano Sport Camera Cover

While GoPro still reigns supreme in the action camera realm, there were no shortage of contenders looking for a bite of the POV pie at Eurobike, with Shimano a formidable if surprising standout among them. While we collectively scratched our heads at the Japanese component-maker’s foray into the category a few months ago, we were equally impressed at the visceral footage their sponsored teams subsequently produced at the Tour of California only weeks later.

All other things being equal, Shimano’s access to road cycling at its highest levels may be a critical competitive advantage for exposure, as may be uncharted integration with their cycling computers and electronic shifting systems down the road.

Eurobike Shimano Sport Camera Multi

Shimano has added new mounts (top left), camera covers (lower left), and lenses to their Sport Camera ecosystem.

For now, Shimano has added mounts under their PRO sub-brand, as well as rubberized camera covers and some additional lenses. We hope to get US pricing and availability at next week’s Interbike show. We’re currently testing a sample of the Sport Camera for Mtbr’s action cam shootout and will have a full report in the coming weeks.

For more information visit shimano.com.

This article is part of RoadBikeReview’s coverage of the 2014 Eurobike trade show in Freidrichschafen, Germany. For more from Eurobike CLICK HERE.

About the author: Don Palermini

Chicago-born editorial director Don Palermini became a cycling-based life-form in the sixth grade after completing a family road bike tour of his home state. Three years later he bought his first mountain bike to help mitigate the city's pothole-strewn streets, and began exploring the region's unpaved roads and trails. Those rides sparked a much larger journey which includes all manner of bike racing, commuting, on- and off-road bike advocacy, and a 20-plus-year marketing career in the cycling industry. Now residing in the San Francisco Bay Area and pedaling for Mtbr, his four favorite words in the English language are "breakfast served all day," together in that order.


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