First Look – 2011 Schwinn Bicycles

Bike Press Camp Feature Articles

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Morten from Schwinn runs us through the recently rebooted Schwinn line of bikes for 2011. The brand is refocusing its target audience for the new year and is taking styling cues from its past in the new lineup.

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About the author: Thien Dinh

Thien Dinh gained most his cycling knowledge the old fashioned way, by immersing himself in the sport. From 2007 to early 2013, Thien served as RoadBikeReview Site Manager, riding daily while putting various cycling products through its paces. A native of California, Thien also enjoys tinkering with photography and discovering new music.


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  • marc says:

    “The brand is refocusing it’s target audience for the new year and is taking styling cues from it’s past in the new lineup.”

    You mean “its” not “it’s”. In both places in fact.

  • Mean Guy says:

    “You mean “its” not “it’s”. In both places in fact.”

    Why be a jerk? You must be the grammar cop.

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