First Look Gallery: Fuji Norcom TT Bikes

Feature Articles Time Trial Tri

The Norcom Straight 1.1 is the flagship bike of the line and retails for $7500. It’s constructed from C10 ultra-high modulus aero carbon tubing, and has an electronic Shimano Dura-Ace 9000 drivetrain. Wheels are Oval 981 full carbon clinchers.

After three years in development, Fuji finally launched its new Norcom Straight time trial bike on Tuesday at a press event inside the swanky St. Julien Hotel in downtown Boulder, Colorado.

The new line of speed machines, which are named after a Strava segment near Fuji HQ in Philadelphia, includes five bikes that range from the $7500 Shimano 11-speed Di2-equipped Norcom Straight 1.1, to the more-budget friendly Norcom Straight 2.5, which comes in at $2300 and is spec’d with a mix of Shimano 105 and Tiagra.

The “1” or “2” naming prefix designations allude to a high-modulus carbon frame that is lighter and stiffer, and a second-tier lay-up that was designed to hit the lower price points.

Exact availability dates were not available as of this writing, but Fuji marketing and communications manager Stephanie Genuardi said the target was summer 2013, probably in late June or early July. “This is the biggest thing we’ve ever done as a brand,” added Genuardi. “We’re extremely excited about what we’ve accomplished.”

The primary tech story behind all that excitement is found in the new bike’s tagline, “When seconds matter, fit comes first.” Indeed, the new Norcom bikes are designed to fit a wide range of riders, with product manager and industry veteran Steve Fairchild claiming that the five frame sizes (49cm to 57cm) will accommodate heights from 5-feet to 6-6, including Fuji sponsored pro Matty Reed, who is 6-5.

This variance of fit is achieved through a 135mm-range of cockpit adjustability, 70mm of fore-aft seatpost adjustment, and six available Oval Concepts stem lengths with two rises degree choices (8 or 17), and negative or positive angles. “We wanted to make a bike that fits the rider, instead of forcing riders to fit our bike,” said Fairchild, who’s been with Fuji off and on since 1985.

Both the 1 series and 2 series frames utilize what Fuji calls RIB technology, where internal carbon braces reinforce tubing cross sections. Mix in a burly PressFit BB86 bottom bracket shell, and Fuji claims its new bike is 26 percent stiffer than its previous TT machine, the D6.

The horizontally-adjustable road-bike-style vertical dropouts allow for faster wheel changes and increased rear triangle wheel clearance.

Other head-turning features include the horizontally-adjustable road-bike-style vertical dropouts, which allow for faster wheel changes and increased rear triangle wheel clearance. And front and rear brakes that are tucked out of the way, increasing aerodynamic efficiency. Cable routing is completely internal, and an integrated stem and seat clamp further reduce drag.

“Measured in the wind tunnel against the D6, this bike is 18-percent more efficient at the most common angles of Yaw,” claimed Fairchild. “That works out to about 10 watts at 30mph.”

With a claimed frame weight of 1400 grams, Fairchild admitted the new bike wouldn’t win the weight war. But the aforementioned large span of positioning options is something he claimed exceeded all other superbikes.

Check out our photo gallery to see and learn more about the new Fuji Norcom Straight time trial bike.

First Look Gallery: Fuji Norcom TT Bikes Gallery

Testing in Boulder

Boulder, Colorado's iconic Flatirons served as backdrop for the unveiling of Fuji’s new time trial bikes.

Test Bikes


Rear Dropout

The horizontally-adjustable road-bike-style vertical dropouts allow for faster wheel changes and increased rear triangle wheel clearance.

Rear Brake

Tucked out of the way and the wind.

Oval Bars

The Oval Concepts 960 Carbon Aero Base Bar is 420mm center-to-center, has three armrest width mounting positions, four risers heights, and five arm rest positions/rotations, netting out 60 total rider positions. MSRP: $850.

Integrated Seat Post

The 400mm seatpost offers 180mm of adjustable seat height, and 70mm of fore-aft movement, allowing for effective seat tube angles from 74 to 81 degrees.

UCI Approved

Big brother has signed off on the new Norcom Straight.

Front Brake

The front brake cable is all but hidden than to a routing that briefly exits the base bar, before threading into the head tube, and then exiting the center of the fork and into the TRP Aero TTV caliper.

Cable Routing

Cable routing is clean and tidy, and compatible with mechanical or electronic shifting systems.

Aero Brake

The front brake is located on the trailing edge of the airfoil-shaped fork, reducing speed-compromising drag.

Norcom Straight 1.1

The flagship bike of the line retails for $7500 and is made of C10 ultra-high modulus aero carbon tubing. The drivetrain is electronic Shimano Dura-Ace 9000. Wheels are Oval 981 full carbon clinchers.

Norcom Straight 1.1 Front


Norcom Straight 1.1 Back


Norcom Straight 2.1

MSRP: $3500 – Shimano Ultegra drivetrain.

Norcom Straight 2.3

MSRP: $2700 – SRAM Rival drivetrain.

Norcom Straight 2.5

MSRP: $2300 – Shimano 105/Tiagra blend
About the author: Jason Sumner

An avid cyclist, Jason Sumner has been writing about two-wheeled pursuits of all kinds since 1999. He’s covered the Tour de France, the Olympic Games, and dozens of other international cycling events. He also likes to throw himself into the fray, penning first-person accounts of cycling adventures in British Columbia, Belgium, Brazil, Costa Rica, France, and Peru among many others. Sumner, who joined the / staff in January, 2013, has also done extensive gear testing and edited a book on cycling tips. When not writing or riding, the native Coloradoan can be found enjoying the great outdoors with his wife Lisa.

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  • Mike says:

    I LOST ALL CONFIDENCE AND TRUST IN THIS BIKE. Stay away from it. I bought a Norcom Straight 2.1
    Well long story short stay away from this bike, I returned it to the dealer after 4 weeks. Every time I wanted to take it on a serious ride something happened to it. The aero bars would come loose and shift while riding, the seat would come loose. After we finally over tightened the seat and aero bars, way beyond Fuji Specs, the steer tube came loose, and this was the morning of my first competitive TT race on the bike. Well that really ruined my day and race.
    Worst thing happened on a casual ride. I was doing 24mph or so and hit a bump that my normal carbon road bike would handle with ease. The back end of this bike started to wobble so bad I could not control it. I almost lost it and had to stop. Once I got off the bike I had stop shaking myself. I checked over the bike very well to make sure it was safe but ultimately called my wife to pick me up. If I had been in the aero bars I would have lost control of the bike and gone down. I would have wound up in the hospital and there was enough traffic near me that I May have been hit by a car.
    So stay away from this bike maybe next year it will be better.

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