In the truth is stranger than fiction department comes recent news that infamous pro cycling doper turned whistleblower Floyd Landis is getting into the weed business. According to a report on Cyclingnews, Landis has formed a company that will sell cannabis infused products under the brand name Floyd's of Leadville (not to be confused with Lloyd's of London). The operation will be based in the high alpine mining town of Leadville, Colorado, home to the famed Leadville Trail 100 mountain bike race.
Recreational use of marijuana has been legal in Colorado since 2014. Landis, according to the Cyclingnews report, intends to specialize in "products containing cannabis oil sourced from high altitude growers using an industry leading, pharmacy grade CO2 extraction process. The uniquely formulated vape and edible products are crafted for an enhanced consumer experience and are carefully prepared by licensed pharmacists to maximize the many health benefits of recreational cannabis."
Floyd's of Leadville is slated to host a product launch in Denver later this week. It also has launched a very bare bones website, and has Twitter and Instagram accounts.
The "uniquely formulated vape and edible products are crafted for an enhanced consumer experience."
In his first Tweet, Landis (or whomever is running the account) wrote, "Thank you to everyone for the support. I'm happy to finally be involved in a legitimate industry."
He later posted, "Limited time offer: 15% discount if you show your USA Cycling license."
Of course, Landis is best known for winning the 2006 Tour de France, then getting popped for illicit testosterone use, and then waging an extensive battle to prove his "innocence." Landis eventually lost his various legal battles and was stripped of his Tour title and suspended from the sport.
Then following a failed comeback to racing, Landis finally spilled the beans on his own indiscretions and those of fellow competitors, including Lance Armstrong, which eventually led to the downfall of the fraudulent (and former) seven-time Tour de France winner.