Giro is proud to announce a collaboration with Lance Armstrong and the Lance Armstrong Foundation. Four new special edition LIVESTRONG cycling helmets will be launched in April, 2009, with proceeds going to the Lance Armstrong Foundation. The Lance Armstrong Foundation unites people through programs and experiences to empower cancer survivors to live life on their own terms and to raise awareness and funds for the fight against cancer. The Lance Armstrong Foundation focuses on cancer prevention, access to screening and care, research and quality of life for cancer survivors. To date, the Foundation has raised more than $260 million for the fight against cancer. Through our partnership with the Lance Armstrong Foundation, Giro is proud to be a part of the global fight against cancer.
Seven-time Tour De France winner Lance Armstrong said of the new LIVESTRONG Helmet Collection “I’ve had a relationship with Giro for the better part of twenty years. Giro has always been the company that’s led the way in terms of technology, safety and ventilation and all the things that are important to professional cyclists as well as amateur road warriors. It’s been great to be associated with such a leading company as Giro.”
Lance continued, saying “The support from Giro with the LIVESTRONG products, four different types of helmets means a couple of things to me. Number one, we appreciate the support; it helps us fulfill our mission in helping cancer survivors around the world. Also it’s another great symbol of what we should take more seriously when it comes to the cancer fight, the idea of prevention. So the simple act of putting on a helmet, just like you put on a seatbelt, just like we know not to smoke cigarettes, these are all preventative measures to help save lives, increase quality of life and ultimately make people feel happier and healthier. We really, really appreciate the support of Giro and look forward to working together for many years in the future.”
Tom Larter, Giro Vice President explained “We are really proud to continue our long legacy with Lance. Teaming up with him and the Lance Armstrong Foundation to launch this new Giro LIVESTRONG collection is really something special. Most people have been affected by cancer one way or another so we’re really happy to say that the sale of each and every Giro LIVESTRONG helmet will directly benefit The Lance Armstrong Foundation and support the global fight against cancer.
About The Lance Armstrong Foundation
At The Lance Armstrong Foundation, we fight for the more than 25 million people around the world living with cancer today. There can be and should be life after cancer for more people. That’s why we kick in at the moment of diagnosis, giving people the resources and support they need to fight cancer head-on. We find innovative ways to raise awareness, fund research and end the stigma about cancer that many survivors face. We connect people and communities to drive social change, and we call for state, national and world leaders to help fight this disease. Anyone anywhere can join our fight against cancer. Join us at LIVESTRONG.org.
About Giro Sport Design
Giro®, based in Santa Cruz, CA, is a worldwide leader in the design, development and marketing of premium, high-performance protective gear and accessories for action sports and active lifestyles. We are an innovative and consumer-focused brand, with a mission to create products on the leading edge of inspired design that help you to look and feel your best.
Available April 1, 2009, the new Giro LIVESTRONG Helmet collection consists of the Ionos, Saros, Rift adult helmet models & Rodeo kids helmet.
Ionos is the most technologically advanced road cycling helmet Giro has ever created. Or anyone else. Our revolutionary in-mold composite sub-frame (I.C.S.) provides the strength to support 21 of the largest vents ever carved into a helmet. These massive vents, coupled with an intricate network of internal exhaust ports, create a cooling system we call Wind Tunnel ventilation, making Ionos the coolest, best-ventilated helmet anywhere. Perfect for keeping riders like Tour de France champion Lance Armstrong comfortable, even on the hottest days and over the most tortuous Alpine climbs. The special LIVESTRONG yellow and black color scheme lets people know you also support Lance and his foundation’s fight against cancer.
Sizes: S, M, L
Fit System: Roc Loc® 4 / Construction: In-mold
Ventilation: 21 Wind Tunnel vents, internal channeling
Features: In-mold composite sub frame (I.C.S.), X-static padding
Bursting with performance features like Wind Tunnel ventilation and our benchmark Roc Loc 4® fit system, it’s the sleek, contemporary style and subtle silhouette that makes Saros speak to riders planning to break from the pack and go their own way. The signature LIVESTRONG yellow and black will let everyone know you are with Lance in support of the fight against cancer.
Sizes: S, M, L
Fit System: Roc Loc® 4
Ventilation: 19 Wind Tunnel vents, internal channeling
Features: Roll Cage, P.O.V. adjustable visor
The Rift is an easy choice for riders who want cool comfort and rugged good looks without breaking the bank. And with performance features and details that rival many premium helmets, and the special yellow and black colorway and the support to The Lance Armstrong Foundation you are giving, there’s no doubt this helmet is a clear winner.
Size: Universal Fit
Fit System: Acu Dial
Ventilation: 24 vents
Features: Snap-fit 2 visor
The Rodeo rounds up easy-to-use features and colorful characters that kids can grow with and parents prefer. And just to make sure it could go everywhere that kids go, we smoothed the shape for use in child seats and strollers too. Junior will think the yellow flames look cool, but someday he’ll know it’s even cooler that he supports The Lance Armstrong Foundation in the fight against cancer.
Sizes: Universal Fit Youth
Size: Universal Youth
Fit System: Acu Dial
Construction: Microshell with built-in bug net
Ventilation: 6 vents
Features: Built-in visor, Pinch-proof buckle