Strong enough for a man, but made for a woman. That was the marketing pitch behind Chamois Butt’r’s new Her’ Chamois Butt’r, a women-specific chamois cream that was launched this week in Las Vegas at the annual Interbike cycling industry trade show.
Chamois Butt’r says the new product was developed with the help of a female sports medicine physician in collaboration with a crew of top female riders. Just like the men’s version, Her’ is designed to act as a lubricant between skin and clothing, preventing the chafing and discomfort during rides. But it also has a special pH-balance uniquely formulated to address the specific needs of women, which presumably is where the allusion to those deodorant commercials comes from.
Ingredients include aloe vera, green tea leaf extract, tea tree oil, shea butter and lavender oil. MSRP for an 8oz tube is $16, the same price as the men’s formulation.
Chamois Butt’r also launched a new Eurostyle Sports Kit Wash, a cleanser intended for high-end technical fabrics. You can use it in your washing machine, but the main target use is during multiple day tours or stage races, when you have to wash your kit a few times to avoid stinking up the peloton.
Developed for use across the entire spectrum of endurance sport, Sports Kit Wash is purpose-built to address the specific needs of high-end fabrics such as those found in cycling apparel. It has minimal scent and rinses away easily, making it less harsh on fabrics than traditional laundry detergents. MSRP for a 16oz bottle is $16.