Kellogg to sponsor BISSELL® Pro Cycling Team


GRAND RAPIDS, Mich., – The Kellogg Company, the world’s leading producer of cereal and a leading producer of convenience foods, joins the BISSELL Pro Cycling Team as a key sponsor for the 2009 season. Kellogg’s commitment to nutrition and physical fitness is well aligned with the team and the sport of cycling. Alongside Kellogg, the team continues to be supported by longtime key sponsor, Advantage Benefits Group.

“For five years, we have been proud sponsors of West Michigan’s most successful pro sports team, a team that emphasizes hard work and healthy living,” says Robert Hughes of Advantage Benefits. BISSELL Pro Cycling also welcomes EmploymentGroup, Emerald Spa, and Wynalda Litho to the 2009 Team.

BISSELL is proud to be continuing on Pinarello’s top carbon frame, the “Prince.” All bikes will be professionally fitted with the new Campagnolo Record 11 speed, Easton’s EC and EA range of wheels, Vredestein tires, Speedplay Zero pedals, MOst products (handlebars, stems, cages, posts, saddles and tape), and Blackburn computers.

Team members will wear Giordana performance clothing while on the bike, Bell helmets, Giro optics and DMT shoes. Off the bike, Skins is the official supplier of performance compression wear, and the team will be dressed with Merrell shoes and clothing. Completing the team’s sponsorship, 1st Endurance provides its range of innovative racing nutrients, and equipment is rounded out by Blackburn trainers and pumps, Yakima rack systems and Elite bottles and workstands. Additional support is provided by Capital Subaru in Salem, OR.

BISSELL Homecare, Inc. is based in Grand Rapids, Michigan and is a 132-year-old floor care innovator and international marketer of home cleaning products, including sweepers, vacuums, deep cleaning machines and cleaning formulas sold at retail locations worldwide. The company, in its fourth generation of family leadership, is the seventh oldest privately held manufacturing company in the United States.

With 2007 sales of nearly $12 billion, Kellogg Company (NYSE:K) is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and meat alternatives. The company’s brands include Kellogg’s, Keebler, Pop-Tarts, Eggo, Cheez-It, Club, Nutri-Grain, Rice Krispies, Special K, All-Bran, Mini-Wheats, Morningstar Farms, Famous Amos, Ready Crust and Kashi. Kellogg products are manufactured in 19 countries and marketed in more than 180 countries around the world. For more information, visit the Kellogg Company web site at For information on Kellogg Company’s commitment to nutrition, visit

About the author: Thien Dinh

Thien Dinh gained most his cycling knowledge the old fashioned way, by immersing himself in the sport. From 2007 to early 2013, Thien served as RoadBikeReview Site Manager, riding daily while putting various cycling products through its paces. A native of California, Thien also enjoys tinkering with photography and discovering new music.

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