Louis Garneau is Proud to Announce Sponsorship of teamTBB



Louis Garneau is proud to announce their worldwide sponsorship of teamTBB. Singapore-based teamTBB is a major player in professional triathlon, representing and managing 30 athletes of 15 nationalities. Louis Garneau will become the official helmet and cycling shoe sponsor of teamTBB for racing and training.

teamTBB is a development squad that provides hope and opportunity to many young athletes and struggling pros that would have had no opportunity or pathway to being able to become an earning professional athlete. TeamTBB provides physical, psychological and mechanical information to all of its athletes and more importantly its current leading athletes are the role models to the rookie and development athletes. In addition to its professional and amateur athlete programs, TeamTBB also works to ensure that youth around the globe can participate in multi-sport events through its social development projects and its franchise, The Bike Boutique. The Bike Boutique provides unique lifestyle services through its bike lifestyle stores and encourages cycling as a means of transportation supported by its bikeLodging services.

“teamTBB gives Louis Garneau the opportunity to achieve several goals including: providing gear to some of the world’s top athletes, continue to push and develop our products in the international marketplace, and support a development squad on their way to becoming professional athletes,” said Louis Garneau International Marketing Director, Pierre Perron. “We are confidant that Louis Garneau has the gear to take these athletes to the next level.”

teamTBB Manager and Managing Director of The Bike Boutique Holding says about this new partnership with Louis Garneau “We have long admired the product quality and the eye for technical details that Louis Garneau showcases across its entire product range. We believe that their world class bike shoes will support our athletes in their performances and the helmets will keep them safe and super fast. We are that confident in the Louis Garneau products for our pro athletes that it was an easy choice to also back up this sponsor partnership with a distribution and retail partnership with them in Asia to ensure many more people than just our pro’s can enjoy these fantastic products!”

The team will be riding some of best helmets and shoes available including:

SUPERLEGGERA: The Superleggera helmet is the pinnacle of TT helmet evolution and pushes the limits of performance through the study of laminar airflow, weight reduction, and redistribution of weight to allow for a longer aero position. The Superleggera has 2 huge front vent inlets and 3 large back vent outlets for maximum airflow. Compared to its predecessor, the Rocket air, the overall weight has been reduced (50 grams less) and the center of gravity adjusted to create less fatigue at the neck area and make it easier for the rider to maintain an aero position. Most significantly, the addition of a texturized frontal area increases laminar airflow. The surface roughness causes the flow to transition from laminar to turbulent. The turbulent flow has more energy than the laminar flow and thus, the flow stays attached longer. When coupled with the new Louis Garneau Windscreen which is ventilated for added aero performance and positioned in a optimal aero position, the Superleggera helmet is proven through windtunnel studies to be the fastest TT helmet available on the market. The visor is key in these results, and through the ventilated visor eliminates overheating.

CARBON TRI HRS: This is our most accomplished triathlon shoe to date. The perfect balance between the triathlon specific needs and raw performance without sacrificing comfort. The reverse power belt is super fast in transition, without compromising support and it increases stiffness for maximum power transfer. The heel retention strap maintains the heel in place while power stroke, maximising power transfer. CFS 100% moldable upper, breathable laminated micro fiber leather complete upper that provides a custom fit for ultimate comfort and maximum power transfer and support. The molded toe box bumper and heel cup maintain the shape of the shoe during transition while providing ventilation and stiffness.

teamTBB’s 2010 calendar comprises 250 races in 5 continents. Ironman is the team’s main focus – it takes part in 4 out of 5 of the world’s full Ironman, and 2 in 5 of half-Ironman events. In the last 30 months, it has garnered 24 outright wins. Among its top athletes are Tereza Macel (CZE), Rebekah Keat (AUS), Stephen Bayliss (GBR), and James Cunnama (RSA).

About the author: Thien Dinh

Thien Dinh gained most his cycling knowledge the old fashioned way, by immersing himself in the sport. From 2007 to early 2013, Thien served as RoadBikeReview Site Manager, riding daily while putting various cycling products through its paces. A native of California, Thien also enjoys tinkering with photography and discovering new music.

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