Louis Garneau Launches Custom Paint Program

Custom New Product Road Bike

Count Louis Garneau among a growing number of bike makers availing customers the chance to create custom paint schemes on new frames. The Canadian company’s new Dream Factory program includes three customization options that range in price from $275 to $500. And while it doesn’t have the near limitless options of Trek’s Project One, the option to add a custom colored Quartz II or Course helmet is unique.

Currently the Dream Factory program, which is based on the 20-color paint palette shown in the gallery below, can be applied to five road frames (Gennix R1, Gennix R2, Gennix E1, Women’s Gennix E1, and Gennix T1). Frameset prices range from $2,000 to $3,700. In mid-February, that range will expand to include Louis Garneau’s pair of time trial rigs. The customization options outlined in the diagram below range from very basic (choosing a base color, decal color, and gloss or matte finish), to the more involved (base color, accents, logos, technical decals and finish).

Just for kicks, we ran through the process a couple times using Louis Garneau’s mid-range-priced $2,700 Gennix R2 frameset and the $500 Option 3 color customization package. In round No. 1 (pictured below), we went with a more traditional look: the base paint is Carbon, accents are Bright Red, logo paint is Charcoal, technical decals are White. You can see our matching Black/Red helmet in the gallery below.

Next round we took things in a more off-the-wall direction: base paint is Neon Green, accents are Neon Yellow, logos are Neon Orange, and the technical decals are Black. The matching White and Neon Orange helmet is in the gallery below.

The process itself is simple and easy to manipulate, taking just a few minutes. Check it out for yourself at dreamfactory.louisgarneau.com

Louis Garneau Launches Custom Paint Program Gallery
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20 Options

The color palette.
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Dream Factory

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Black Beauty

Pretty good looking color scheme if we don't say so ourselves.
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Matching Black/Red Helmet

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Neon Frame

We went a little off-the-wall on this one.
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Matching Neon Helmet

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Three Options

Pricing ranges from $275 to $500.
About the author: Jason Sumner

An avid cyclist, Jason Sumner has been writing about two-wheeled pursuits of all kinds since 1999. He’s covered the Tour de France, the Olympic Games, and dozens of other international cycling events. He also likes to throw himself into the fray, penning first-person accounts of cycling adventures in British Columbia, Belgium, Brazil, Costa Rica, France, and Peru among many others. Sumner, who joined the RoadBikeReview.com / Mtbr.com staff in January, 2013, has also done extensive gear testing and edited a book on cycling tips. When not writing or riding, the native Coloradoan can be found enjoying the great outdoors with his wife Lisa.


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