Magura offers innovative new mobility solutions

Aim is to make urban riding safer and more streamlined

E-bike News
Magura offers innovative new mobility solutions

Magura aims to make commuting more safe and streamlined.

What will urban mobility look like in the future – and how can we make it safer? This is the question that Magura engineers are trying to answer with their latest new product and technology. Among the upcoming product releases is a ready-to-ride cockpit unit with fully-integrated brake and internally-installed cable.

Indeed, eBikes have now established themselves firmly into city traffic and are often almost indistinguishable from ordinary bicycles. Fully-integrated batteries and motors ensure clean design lines and resistance to weather influences.

Magura offers innovative new mobility solutions

This new cockpit integrates a handlebar stem unit and hydraulic brake with a display and front light at the heart of the unit.

At this year’s Eurobike bike industry trade show, Magura will introduce a fully-integrated cockpit system. The cockpit integrates a handlebar stem unit and hydraulic brake with a display and front light at the heart of the unit. This illustrates how consistent system integration can improve the design and functionality of eBike and S-Pedelecs.

Other highlights of the handlebar unit include a hydraulic sensor unit for the brakes, a dimmable front light from manufacturer Supernova, and a display for eBike and S-Pedelec operation. Thanks to the modern carbon production, the design language of the frame can be absorbed and flow seamlessly into the cockpit without external cables or protruding displays.

Magura offers innovative new mobility solutions

The first bicycle ABS system.

Also new from Magura is a collaborative release with BOSCH, the first bicycle ABS system. The technology, which has ensured greater safety in critical situations in cars and motorcycles for years, is now also available in the eBike sector. The first ABS bicycle can already be tested at selected fleet partners.

Meanwhile, new HGi heated grips are dedicated to the needs of cyclists who are on the road all year round. The heated grips have long been a part of the company’s motorcycle portfolio – and now Magura is offering them for eBikes and S-Pedelecs. The new HGi heated grips are powered by the eBike battery and are continuously adjustable depending on the interface, up to a maximum temperature of 40°C. The grips will be installed on bicycles of cooperating bicycle manufacturers from 2019.

Magura offers innovative new mobility solutions

The new HGi heated grips are powered by the eBike battery and are continuously adjustable.

Magura has also optimized all HS disc brake models, and equipped them with a new hose as part of Magura’s product maintenance for model year 2019. The more rigid brake hose ensures a noticeable increase in braking force and a significantly harder bite point. As a result, the brakes of the HS family continue to meet urban requirements – even in today’s eBike and S-Pedelec era.

“With their higher masses and speeds above 20mph, eBikes clearly place higher demands on our brakes. Thanks to this latest product update, our HS models offer even greater stability and braking power and can easily handle these new challenges,” says Heiko Böhle, Product Management at Magura.

To make it easier to choose the right brake, Magura has given its disc and rim brake models the “eBike ready” label. This label brings clarity to the new requirements and the additional loads of heavy eBikes and S-Pedelecs.

Head to www.magura.com for more information.

About the author: RoadBikeReview

RoadBikeReview.com is an online community of cyclists who share a passion for the sport. Visitors of the site regularly purchase gear to upgrade their bikes, share inspiring photos of rides, and keep up to date with the latest industry and technology news. Which products perform best? Where to buy them? Where to ride? How to ride better? Cyclists come to RoadBikeReview.com for the answers.


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