Mavic celebrates 125th anniversary with custom bike project

News Wheels

Custom builders put their unique spin on Mavic’s iconic branding

Mavic 125 Bike Details

Boutique builders (clockwise from top left) Seven, Lynskey, Argonaut, Ritte, Independent Fabrications and Mosaic each rolled out Mavic-themed bikes to honor the French company’s 125th anniversary. Photos by Don Palermini

Boutique brands Lynskey, Argonaut, Mosaic, Seven, Ritte and Independent Fabrication each unveiled custom liveried bicycles feting Mavic’s 125th anniversary at their recently opended La Maison Jaune—the yellow house—brand communications and service course headquarters in Newberry Park, Calif. yesterday. Mavic’s limited edition Ksyrium 125 wheelsets served as the starting point for each of the designs, resulting in a beautiful array of—not surprisingly—mostly yellow and black bikes.

“Each of these builders and designers was inspired to interpret our brand story in a different way,” said Mavic Marketing Director Chad Moore. “We encouraged that diversity.”

Chad explains

Mavic Marketing Director Chad Moore introduces the company’s new, yellow-intensive Southern California facilities to journalists. Photos by Don Palermini

The bikes each represent a different take on Mavic’s 125th anniversary product offering which includes the aforementioned wheel and tire system, as well as the jersey and bibs we covered back in May.

Seven, Independent Fabrications, and Lynskey are all offering limited quantities of Mavic 125 anniversary bikes for public sale. Interest in the Lynskey design has resulted in production of 20 frames, with up to 30 more available. Seven and Independent Fabrications will paint frames to order, based on demand.

The Ritte will be auctioned this fall through eBay gear store The Pros Closet and proceeds will benefit World Bicycle Relief. The Seven will also be auctioned this fall through The Pros Closet, with proceeds to benefit The Davis Phinney Foundation.

Dream garage

Mavic Service Course

Mavic’s new facility includes a Special Service Course (SSC)–the bike garage you wish you had. Photo by Don Palermini

Mavic Ksyrium 125

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We’ve put together a photo gallery of the bikes on each of the pages in this article. Click through to see more.

Continue to Page 2 for photos of the custom bikes »
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About the author: Don Palermini

Chicago-born editorial director Don Palermini became a cycling-based life-form in the sixth grade after completing a family road bike tour of his home state. Three years later he bought his first mountain bike to help mitigate the city's pothole-strewn streets, and began exploring the region's unpaved roads and trails. Those rides sparked a much larger journey which includes all manner of bike racing, commuting, on- and off-road bike advocacy, and a 20-plus-year marketing career in the cycling industry. Now residing in the San Francisco Bay Area and pedaling for Mtbr, his four favorite words in the English language are "breakfast served all day," together in that order.


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