Custom builders put their unique spin on Mavic’s iconic branding
Boutique builders (clockwise from top left) Seven, Lynskey, Argonaut, Ritte, Independent Fabrications and Mosaic each rolled out Mavic-themed bikes to honor the French company’s 125th anniversary. Photos by Don Palermini
Boutique brands Lynskey, Argonaut, Mosaic, Seven, Ritte and Independent Fabrication each unveiled custom liveried bicycles feting Mavic’s 125th anniversary at their recently opended La Maison Jaune—the yellow house—brand communications and service course headquarters in Newberry Park, Calif. yesterday. Mavic’s limited edition Ksyrium 125 wheelsets served as the starting point for each of the designs, resulting in a beautiful array of—not surprisingly—mostly yellow and black bikes.
“Each of these builders and designers was inspired to interpret our brand story in a different way,” said Mavic Marketing Director Chad Moore. “We encouraged that diversity.”
Mavic Marketing Director Chad Moore introduces the company’s new, yellow-intensive Southern California facilities to journalists. Photos by Don Palermini
The bikes each represent a different take on Mavic’s 125th anniversary product offering which includes the aforementioned wheel and tire system, as well as the jersey and bibs we covered back in May.
Seven, Independent Fabrications, and Lynskey are all offering limited quantities of Mavic 125 anniversary bikes for public sale. Interest in the Lynskey design has resulted in production of 20 frames, with up to 30 more available. Seven and Independent Fabrications will paint frames to order, based on demand.
The Ritte will be auctioned this fall through eBay gear store The Pros Closet and proceeds will benefit World Bicycle Relief. The Seven will also be auctioned this fall through The Pros Closet, with proceeds to benefit The Davis Phinney Foundation.
Mavic’s new facility includes a Special Service Course (SSC)–the bike garage you wish you had. Photo by Don Palermini
We’ve put together a photo gallery of the bikes on each of the pages in this article. Click through to see more.