French wheel and apparel maker Mavic is celebrating 125 years in the bike business with a suite of limited edition products to commemorate the historic milestone.
Now available for 2014 in limited quantities, the Ksyrium 125 wheel-tire system ($1850) features a new ISM 4D machining process to reduce weight at the rim. The new process is claimed to allow a deeper, more rounded rim shape for better aerodynamics without added weight.
The Ksyrium 125 rims are finished with Mavic’s Exalith 2 treatment for improved braking performance and long-wearing brake track. Zicral spokes FORE drilling, plus new Yksion GripLink and PowerLink clincher tires complete this wheel-tire system, which weighs 1920 grams for the pair with tires (1370 grams). The Ksyrium 125 will be available at Mavic dealers in late May.
The new jersey and bibs get special accents.
Mavic’s limited edition HC 125 bib short ($150) arrives in late June and features a new Ergo 3D Pro insert and supportive material in the leg panels. The matching HC 125 jersey ($125) of will also be available starting in late.
Mavic also recently hosted a series of special events in France. Special guests in attendance included Mavic riders from the past and present. Stephen Roche emceed the evening, and he was joined by Sean Kelly, Tony Rominger, Laurent Jalabert, Bernard Thevenet, Johan Van Summeren, and Christophe Riblon. Also present were track riders Florian Rousseau, Mickael Hubner, and Jens Fiedler, as well as Tour de France director Christian Prudhomme.
Following the museum visit, guests rode from Lyon to Mavic’s historic rim factory in Saint Trivier sur Moignans. In operation since 1966, this facility was center of Mavic’s operations until the late 1990’s. Even today, 90 percent of Mavic rims are made at this location. Finally, guests toured the Annecy Design Center, Mavic’s home in the Haute Savoie since 1999.
After the company was born in 1889, followed by the creation of the trade name and logo in 1923, Mavic has been responsible for many milestones in cycling. In 1934, Mavic made cycling’s first aluminum rims. Starting in 1973, Mavic introduced neutral support to the pro peloton.
The company made a complete parts kit in 1979, and followed it with the world’s first electronic shifting in 1992. In 1994, Mavic was the first to approach wheels as a global system by creating the Cosmic wheel, and later building the Helium and Crossmax in 1996. Next came the Ksyrium in 1999, and 10 years later, the wheel-tire system approach was conceived in 2010 with the Ksyrium K10, as Mavic began to integrate tires into wheel design.