Since 2004, the Davis Phinney foundation has raised $3.8 million. That’s Phinney’s son Taylor looking on in the background.
Chalk this one up to the good causes department. Pactimo, a Denver based cycling and triathlon apparel maker, recently announced that the Davis Phinney Foundation had been selected as their May 10in10 campaign benefactor. The 10in10 campaign is an on-going Pactimo initiative that raises money for non-profit organizations. The program commemorates Pactimo’s 10th year of operations, as well as its core company mission of positively impacting society.
Since 2004, the Davis Phinney Foundation has invested more than $3.8 million in initiatives to support, inform and inspire people living with Parkinson’s disease. Over $1.2 million of those funds has been invested in early-phase studies that focus on exercise, speech, movement and other factors that affect quality of life.
“Pactimo has come up with a great-looking jersey our supporters will be proud to wear,” said Davis Phinney Foundation marketing director Christa Lassen-Vogel.
Purchase this $60 jersey and one third of that money will go to a good cause.
During the month, Pactimo will donate $20 and $10 respectively to support the Davis Phinney Foundation for each jersey and running tee sold, and $20 for each pair of bibs or shorts. Men’s bibshorts are $85, women’s cycling shorts are $75, jerseys are $60, and the running T-shirts are $40.
“This foundation hits home for us since Davis Phinney is a fellow cyclist in the industry and many of us were cheering him on during his career,” added Pactimo CEO Frank Kim.
Over the years, Pactimo has donated over $100,000 to charitable causes. This year, during each selected charity’s month, these 10in10 organizations will be highlighted in Pactimo’s customer and industry communication channels. Pactimo will also sponsor a matching grant program to encourage cash donations, and its e-commerce site will feature a specifically designed cycling jersey and running tee to raise funds for the organization.
The Davis Phinney Foundation was founded in 2004 by Olympic medal-winner and cycling great, Davis Phinney, who was diagnosed with Parkinson’s disease in 2000 at the age of 40. Before being stricken, Phinney was best known as one of the first great U.S. pro cyclists. During the sprint-specialist’s career, he scored countless victories including multiple wins at the Coors Classic, Tour de France and Tour de Trump. Phinney was also the 1991 U.S. national road race champion.
Today, Phinney spends much of his time cheering for his son Taylor, who’s a member of the BMC WorldTour team, was seventh at this year’s Milan-San Remo and is considered one of cycling’s top up-and-coming stars. The elder Phinney is also role model in the cycling community and an inspiration to the estimated 1.5 million Americans and estimated 10 million worldwide who are currently living with Parkinson’s disease. For more information, visit www.davisphinneyfoundation.org.