Ridley Redefines “Going to Market” for 2013

News

Laguna Niguel, CA – Lifeboat Events, promoters of PressCamp® and DealerCamp®, announce today the participation of Ridley Bikes in both PressCamp and DealerCamp this summer. Citing timing, impact and value, Ridley will use the two camps as a springboard for their 2013 launch.

Ridley from Belgium has long been one of the marquee independent brands utilized by retailers to help define their shop’s culture and offer. An indicator species in performance bike design, Ridley re-charts the course for sales and marketing for performance brands as well, with their bellwether action acknowledging the shift in buying cycles.

“We are excited to be joining the Lifeboat Events team at DealerCamp and PressCamp this year. We’ve had several successful outings at PressCamp, and the DealerCamp follow up is ideal. This one/two punch provides maximum market impact for our 2013 cyclo-cross range, arriving in July, and a launch pad for our 2013 road program. We will skip the Vegas expo this year, as it comes too far into our selling and forecasting period. We will be in Boulder City however.”

PressCamp 2012 will be held June 18 through 22 at Deer Valley resort in Park City, Utah, followed by DealerCamp July 24 through 26, 2012.

About the author: Thien Dinh

Thien Dinh gained most his cycling knowledge the old fashioned way, by immersing himself in the sport. From 2007 to early 2013, Thien served as RoadBikeReview Site Manager, riding daily while putting various cycling products through its paces. A native of California, Thien also enjoys tinkering with photography and discovering new music.


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