Carlsbad, California – For the past decade SQUADRA, Inc. has focused on building a custom clothing design, manufacturing, sales and marketing business with licensed sales of Castelli branded custom gear for teams, clubs and events within the US market.
September 2008 marks the official birth of SQUADRA as a 100% stand-alone brand as the company has chosen not to renew their licensing agreement to produce Castelli custom.
SQUADRA products will continue to be what their customers demand in superior quality, fit, durability and the best graphics in the custom business. Fabrics, pads, sizing and styles build upon the manufacturing capabilities SQUADRA has put into place over the last decade.
“SQUADRA is built to exceed the expectations and demands of our customers. Simply put, our mission is to make the best gear and offer the best service. It is time to further our company’s personal growth and nurture the development of our own brand,” quotes Dan Weatherford, Founder and President.
Building the new SQUADRA ’09 product line, catalog and website to launch at Interbike has been the major sales and marketing focus. The website will not only be informational, but highly interactive. Customers will have the ability to access their accounts for online ordering, view their custom gear art, check on the status of their orders and manage payments. The site will go live late September of this year.
“We are certain that everyone who tries the new technology built into our website will find that it enhances the SQUADRA experience and provides service and information 24/7. In this era, we feel customer service goes far beyond the voice on the phone. Our new system puts the customer in control of their account,” quotes Greg Demgen, VP of sales and marketing.
SQUADRA will be at the Interbike show in Las Vegas September 24-26 at booth #3231.
Founded in 1996, Squadra Inc. is a leading sales, marketing and technical manufacturer of custom cycling, multi-sport and casual apparel based in Carlsbad, Calif. Squadra holds agreements with USA Triathlon, Specialized and Zoot to manufacture custom gear. SQUADRA distributes Headsweats custom headwear to its customer base.