SRAM announced today, two new versions of the Apex groupset. White. It’s the new black! SRAM is now offering Apex in a new white colorway. Also available will be a flat bar version of the Apex groupset, also in white.
Press Release and Pics after the jump.
Fresh New Look for SRAM Apex
Spring is here, beautiful weather and nice roads in front of you: get on your bike and ride!
Following the popular introduction of SRAM’s black Apex in 2010, the leaders in choice continue the trend with all new White Apex. The brilliant alpine white color option is the perfect selection for any rider that’s ready to reach the snowy top of his favorite mountain ride.
The brakes, the upper part of the rear derailleur, front derailleur and the shifters shift paddle take on a sophisticated alpine white finish while the chain and the cassette remain the same. Elegant white graphics appear on the wider crank arms as a signature for this sparkling and trendy groupset.
Features and benefits stay the same as the original SRAM APEX with the innovative wifli technology and its 11-32 cassette. Wherever the road takes you, climbing becomes easier and descending faster.