SRAM takes on the 2011 Amgen Tour of California

News Tour of California

For a second year, SRAM returns to provide world class, Neutral Race Support (NRS) to the Amgen Tour of California‘s 19 professional teams, campaigning the 8 stages over 1290 Kilometers of this year‘s race course.

Fueled by official program partners Zipp (wheels), Specialized (bicycle frames & tires) and Speedplay (pedals), the SRAM NRS technicians will shadow the pelotons every break away, leap or chase. SRAM NRS professionally operated & equipped race cars and motorcycles will insure that racing action flows unimpeded by mechanical delays. „The ATOC is cycling‘s Super Bowl here in America. We‘re prepared with staff and equipment designed to perform to that standard,“ said Program director and 25 year NRS veteran, Butch Balzano.


In addition to its NRS investment, SRAM is also proud to highlight the innovative and competitive nature of bicycling industry as sponsor of the ATOC SRAM Manufacturers Challenge. The ‚Challenge is a stage-by-stage, race within the race that pits technical equipment manufacturers against one another. The group set, frame, wheel and pedal technologies each team races on gathers points based on daily race results throughout the ATOC. Updates and the overall will be featured daily on the race’s official website, as well as www.theroaddiaries.com.

“We helped build out the concept of the ‘Challenge’ with Andrew Messick and his team, and were instantly hooked by how it played out each day during last year‘s race. After all, the drama of bike racing is also about the equipment choices each team and athlete makes to get them to the finish line,“ Alex Wassmann, SRAM partnership representative to the Amgen Tour of California.

SRAM equipped teams at the 2011 Amgen ToC:
Team Liquigas-Cannondale – SRAM RED componentry
Team RadioShack – SRAM RED
Team Saxo Bank Sungard – SRAM RED, Zipp wheels
Team Garmin-Cervelo – SRAM RED
Jelly Belly p/b Kenda – SRAM RED
Kelly Benefit Strategies – Optum Health – SRAM RED
UnitedHealthcare p/b Maxxis- SRAM RED
Team NetApp – SRAM RED
Kenda/5 hour Energy Pro Cycling p/b Geargrinder – SRAM RED

About the author: Thien Dinh

Thien Dinh gained most his cycling knowledge the old fashioned way, by immersing himself in the sport. From 2007 to early 2013, Thien served as RoadBikeReview Site Manager, riding daily while putting various cycling products through its paces. A native of California, Thien also enjoys tinkering with photography and discovering new music.


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