Sugoi cycling apparel

Apparel Bike Press Camp

From the Sugoi Spring 2010 collection, Gordon Wright shows us some of the latest road specific clothes from Sugoi. Shown here are the RSE bib shorts and jersey and a couple of super light weight outer layers.

-The RSE bib shorts feature a brand new FX chamois, with added mesh inserts for ventilation.

-RSE jersey is made for hot weather and is extremely effective at transferring mosture away from your body. Made with Gobi and Vector Stretch fabric.

-Hydrolite Jacket with pit zips keeps you from looking like you have an apocalyptic rash

-Helium, durable water resistant fabric that is SUPER light weight. It weighs 1.12 ounces per square yard of fabric, this complete jacket weights only 3 ounces. I held this jacket in my hands and it felt amazing.

Helium Jacket:

More Sugoi photos:

Details from the Official Sugoi Product Launch Press Release:

SUGOI Presents Spring 2010 Line

SUGOI Performance Apparel, a division of Dorel Industries Inc., (TSX: DII.B, DII.A) is proud to present the Spring 2010 collection – a collection that features cutting-edge fabric technology, performance-based comfort and a significant advance in compression fabrication.

SUGOI’s product line is categorized by Equipment and Culture, demarking premium-quality race and training apparel from casual and lifestyle pieces; no Equipment is more advanced than the company’s expanded Race and Recovery (R+R) compression line.

“Compression fabrics have been embraced by a wide range of athletes, and we’ve spent five years putting compression innovation in our products,” notes SUGOI President Stan Mavis, “The performance benefits of compression have been proven, and with the Spring 2010 line we’re introducing proprietary fabrics and manufacturing processes that will redefine the category.”

NEW for 2010: SUGOI’s R+R line is centered on Piston™ fabric technology, which uses polyamide-based materials that boast the lowest weight per square inch available in warp-knit compression fabric. Combined with the company’s proprietary PowerKnit process, 3D ergo fit panel zone construction and using an ultrafine 36-gauge knitting process, Piston™ fabrics provide exceptional performance and recovery benefits.

The super-light Piston™ 140 is used for upper-body garments, while the denser Piston™ 200 makes up lower-body garments including calf guards. The R+R line provides performance benefits to athletes over a range of sports including running, triathlon, cycling and more.

Specializing in compression technology for over 10 years with DuPont Lycra® and Dow XLA®; Dr. Michael Hunt, PhD states: “SUGOI has a proven history of incorporating the highest level of technology and materials within their lines, and the new SUGOI R+R collection is no exception. All SUGOI R+R compression garments capitalize on focused compression with SUGOI Piston™ technology, and provide athletes with graduated support, which increases circulation and reduces the chance of injury.”

SUGOI’s new RSE collection is an advancement on the multi-award winning RS series; the ultimate in technical cycling apparel. Advanced chamois technology, breathable tight knit fabrics that cut through air and specially applied zone construction allows the RSE series to promise incredible performance.


About the author: Gregg Kato

Gregg Kato studied journalism and broadcasting in college while working many different jobs including deejaying, driving a forklift and building web sites (not all at the same time). Kato enjoys riding local Portolla Valley roads. Besides being an avid cyclist, he is also a motorcycle fanatic. Two wheels, one Passion.

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  • kristaps says:

    Argh Sugoi. Cool name, means frakkin awesome in Japanese, but bad support for bad products. I lived next door to them in kitsilano and brought in a jersey with bad threading and they would not fix it, said I would have to send it in through my dealer?? but I live down the road, no send it in, and the guy is talking to me and a bunch of the seamstresses are just looking at me with agonized sympathy like ‘yeah we hear yeah buddy’!! Sugoi is the only thing you can buy in Vancouver and it all falls apart, shorts, jerseys. I chanced into finding a Kappa and will never go back to sugoi. Kappa is tight, light, looks brilliant, and DOES NOT fall apart!!! And this is not a random anomoly. Over 6 jersies, 4 shorts, all ruined seams within a season or two, but kappa is great and on account of crap sugoi my izume shorts have 3 years of near full time action and stitches still going strong, and the chamois comfort and fit of izumi and my new specialized just own sugoi. Ayhoo if their quality and services improve hit me back at thanks Kristaps

  • Chris Mawhinney says:

    Ah Sugoi. I want to like you, I really do. Except I had two pairs of tights and a jersey FALL APART on me. Awful quality for the money I shelled out. Luckily I bought the one pair of tights at REI and the other at Campmor and they have a year guarantee return policy.

    The jersey (Bradley Jersey, awesome fit and I like how it looks), that’s another story. Bought it at this awesome bike shop in Austin called Mellow Johnnies. After a couple of days wearing it I notice the threading was coming out. Too bad I live in Boston or I would’ve taken it back to MJs. Anyway, I emailed Sugoi THREE TIMES with no response so I called them. Man Sugoi, y’all have AWFUL customer support. The guy was so rude! He wouldn’t let me send it in for a replacement. He was insisting that I take it to a local shop that sells Sugoi. Why would I do that?! What shop is going to take something back that I didn’t purchase from them! I was so angry after talking to this customer “support” guy. Eventually I got them to replace my jersey but I shouldn’t have had to go to all that trouble when my 130 dollar jersey started falling apart weeks later.

    I am now in the market for some wool jerseys but no WAY would I buy from Sugoi. Pitty too cause I really like the look of their Merino wool jersey but I can’t trust the quality.

    Oh and when my wife was at REI returning her Sugoi tights the cashier told her she had a ton of Sugoi returns that week. Go figure.

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