ASO Reviews and News


Video: 100th Tour de France Trailer Evokes Excitement


The countdown to the 100th edition of the Tour de France has officially begun. ASO, the organizers behind the Tour de France released a stirring and exciting two minute trailer featuring some of the tours most memorable riders and moments. The video does a masterful job of mixing classic images of legends with modern day […]

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ASO and AEG Expand Cycling Partnership Agreement


LOS ANGELES, CA – Amaury Sport Organisation (ASO) and AEG, owners respectively of the Tour de France and the Amgen Tour of California cycling races, announced that they have extended their media partnership through 2013. The partnership, which originally began with the 2008 Tour de France and 2009 Amgen Tour of California, will continue to […]

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ASO & AEG Enter Into Cycling Partnership Agreement


Owners of Tour de France & Amgen Tour of California Create Marketing Partnership LOS ANGELES, CA – Amaury Sport Organisation (“ASO”) and AEG, owners respectively of the Tour de France and the Amgen Tour of California, have formed a multi-dimensional marketing partnership to grow and develop each other’s events, it was announced by Yann Le […]

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