Primal Wear Reviews and News


Five eye-catching jerseys from Sea Otter


Fashionable and functional tops for racing, taking on a charity ride, or simply riding with friends.

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Women’s Test Team: Women’s Bibshorts Review Winners


After hundreds — if not thousands — of miles of saddle time, our discerning team of testers have selected their favorites. Find out which was No. 1 and No. 2, which was best for $200 or less, and which was best for potty breaks.

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Women’s Test Team: Women’s Bibshorts Review Part 2


In the second installment from the new RoadBikeReview.com Women’s Test Team, our quartet of discerning testers take a look at women’s bibshorts from Capo, Castelli, Panache, Primal Wear and Rapha.

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Primal Wear Details Helix Kit and its Give Back Program


In our on-going Sea Otter Classic video series, Primal Wear marketing director Tim Baker breaks down the highlights of the Helix jersey and bibs, and explains the company’s charitable Give Back Program.

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Primal Signs 5-year Agreement with RAGBRAI


Primal is official apparel sponsor, ‘Friend’ of legendary Iowa ride A long-established relationship with one of the country’s most iconic cycling events will continue well into the future, as Primal announced today that the apparel-maker has signed a five-year agreement with RAGBRAI – the Register’s Annual Great Bicycle Ride Across Iowa™ – to be the […]

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Primal Wear Interbike Booth


Keith Bailey shows us the new product offerings from Primal and the surprise release at Interbike, the Helix kit. The Helix is an elite custom race kit that features silver ion fabric, 4-way stretch, an aerodynamic

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Primal/MapMyRIDE Powered By BH Bikes Welcomes New Team Members


Second-year team prepares for the new season DENVER – Primal/MapMyRide powered by BH Bikes announced their roster for the 2012 season. This will be the second season for the eight-member team based in Denver, Colorado. The Primal/MapMyRIDE powered by BH Bikes Professional Women’s Team made its presence known during its inaugural season, notching high-profile results […]

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Primal Wear Increases Sponsorship of ADA Tour de Cure for 2012


Cycling apparel maker will be the Signature Sponsor of Colorado event DENVER, CA – Continuing a long-running relationship, cycling apparel-maker Primal Wear will increase it’s sponsorship and support of the American Diabetes Association’s Tour de Cure events in 2012, according to a new agreement announced today. New for 2012, Primal will be the Signature Sponsor […]

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Primal Wear Teams Up with BikeTexas for Bipartisan Bike Ride


Primal Wear Teams Up with BikeTexas for National Conference of State Legislators Bipartisan Bike Ride Primal also inks partnership to be official apparel provider for BikeTexas DENVER, CO – There may not be much bipartisan cooperation in Washington these days, but when the National Conference of State Legislators meet in San Antonio next week, politicians […]

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Primal Wear and Sea Otter Classic Partner with Semper Fi Fund to support U.S. Armed


DENVER, Colo. – Cycling apparel-maker Primal Wear has teamed up with the Sea Otter Classic to support the Semper Fi Fund, an organization dedicated to providing financial support to injured and critically ill members of the U.S. Armed Forces and their families. Anyone making a donation of $100 or more to the fund via Sea […]

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Primal/MapMyRIDE Professional Women's Team Dominates at Valley of the Sun Stage Race


DENVER, CO – Primal/MapMyRIDE Professional Women’s Racing powered by BH Bikes kicked off its inaugural season with a dominant performance at the 19th Annual John Earley Memorial Valley of the Sun Stage Race in Phoenix, Ariz. last weekend. The three-day event was the first race of the fledgling team’s season. Primal/MapMyRIDE’s Emily Kachorek won the […]

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Primal Wear Ups Support for the American Diabetes Association's Tour de Cure to Celebrate its 20th Anniversary


DENVER, CO – Primal Wear, a leading designer and manufacturer of branded and custom technical cycling apparel, today announced it will expand its support of the American Diabetes Association’s Tour de Cure as the annual fundraising ride celebrates its 20th anniversary. As Primal’s relationship with the Association enters its third year, the apparel manufacturer will […]

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Primal Wear is Official Sea Otter Apparel Sponsor


Primal Wear, a leading designer and manufacturer of branded and custom technical cycling apparel, today announced it signed a 5-year sponsorship agreement with organizers of the Sea Otter Classic to be the event’s official cycling and staff apparel provider. “Primal Wear has a fun alternative brand image that fits with the Sea Otter Classic,” said […]

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Primal Wear is the Official Provider of Cycling Apparel for the U.S. Handcycling Federation


Company to provide specially designed, highly technical jerseys specifically for handcyclists Denver, Colo. – Primal Wear, a leading designer and manufacturer of branded and custom technical cycling apparel, today announced it will be the official cycling apparel provider to the U.S. Handcycling Federation, a non-profit organization that creates integrated cycling opportunities for wheelchair users and […]

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