Rolf Prima Reviews and News


Round up: Hot wheels and traction-enhancing tires for 2016


No. 1 upgrade for your road bike? Hard to argue with benefits of a new set of high-zoot wheels. Lower rotational weight means a faster you going down the road. Most cost effective upgrade? Hard to argue with new tires.

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2014 Holiday Gift Guide: Wheels for every type of cyclist


Our favorite wheels for road, gravel, cyclcocross, cross country, enduro and just about everything in between.

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Hot Wheels: 6 new road wheels that reveal top trends


Three words sum up the current direction of road bike wheel technology: wide, tubeless, disc. Nearly every wheel maker is showing off new wares that piggyback the growing trend toward disc-equipped go-anywhere road bikes.

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Spotted: New feature packed road and ‘cross wheels


DT Swiss, Rolf Prima, American Classic, 3T and Xentis all coming on strong with wheel updates.

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Daily coverage from the 2014 Sea Otter Classic Day 1


Welcome to Day 1 of RoadBikeReview’s daily coverage of the 2014 Sea Otter Classic. We’ll be continually updating this page with photos and beta on all the latest in road bike technology.

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Interbike 2013: New Carbon Clincher Wheels From Rolf Prima


Rolf Prima has updated its road wheel line with a pair of new carbon clincher offerings, the 42mm Ares4 and 60mm Ares6.

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Rolf Prima sponsors triathlon in Cottage Grove, OR


Eugene, OR – Rolf Prima, the premier wheel manufacturer based in Eugene, OR, will sponsor a Sprint and Olympic distance triathlon for individuals and relay teams on July 24th. The Rolf Prima Tri at the Grove in Cottage Grove, located 30 minutes south of Eugene, has attracted local and national pro triathletes since it was […]

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NAHBS 2011 – Rolf Prima Wheels


What began in the 1980’s as a curious engineer’s infatuation with improving the established bicycle wheel has evolved into one of the most innovative and successful bicycle component brands in the world.

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