Pescadero, CA – “Do you have the 2-Second Advantage?” was the question posed to executives during the TIBCO cycling challenge at multiple conferences this year, including the America’s Health Insurance Plans (AHIP) Institute, TIBCO User Convention (TUCON), and BlueCross BlueShield PMO Summit. The 2-Second Advantage was coined by TIBCO CEO Vivek Ranadive, and refers to the advantage TIBCO software brings by providing critical information seconds in advance.
Keeping in theme with their title sponsor, Team TIBCO partnered with Kurt Kinetic Trainers, FRS Healthy Energy and Pike Electronic to host a competition to demonstrate the critical advantage of two seconds—and in this case, of also being a professional athlete. The team set a 30-second cycling standard riding on a Kurt Kinetic trainer and then participants were challenged to see if they could beat that standard in 28 seconds—without the 2-second advantage. To feed their competitive spirits, Kurt Kinetic supplied the top three in the competition with a Road Machine trainer, and FRS fueled the hungry participants with energy chews and beverages. Stanislav Opichal from Pike Electronic collaborated with TIBCO to take a feed off the bike’s sensor and send it to TIBCO’s real-time infrastructure software and SpotFire Analytics platform to score each rider immediately upon completing the challenge.
“We are TIBCO—we have the 2-second advantage, which puts us ahead of the game,” said owner and founder of Team TIBCO, Linda Jackson. “The 2-second advantage is just as critical in bike racing as it is in business. In two seconds, you could make or miss the critical move that wins the race.”
And many participants could have benefitted from that advantage. Although many were close, only a few could beat the time Team TIBCO set.
But that doesn’t mean they didn’t try. Crowds of corporate employees lined up, some in suits, some bringing their tennis shoes from their room, to either try the challenge, cheer on their co-workers, or just to get a closer look at the top-of-the-line SRAM-equipped, Specialized bicycle and grab some FRS samples.
“Some people tried three or four times to win, altering their strategy with each try,” said Team TIBCO cyclist Jennifer Wheeler. “It was great to see people in suits really letting loose, rolling up their pants, pouring sweat to try to win this challenge. It really brings out the competitive spirit in people, but at the end of the day, many just enjoy doing something different at these conferences.”
Team TIBCO first held this challenge at the AHIP Institute, and it was so successful that TIBCO asked them to hold the competition at TUCON and the BlueCross BlueShield PMO Summit hosted by longtime TIBCO customer CareFirst BCBS. “Having a cycling challenge at a convention offers a fresh change of pace and draws a crowd naturally,” said TIBCO Account Executive Chris Diaz. “It also provides an opportunity to show off some of the great features of our software, which we use to track each rider’s performance in the challenge in real time.”
Team TIBCO plans to present the next challenge at the Healthcare Information and Management Systems Society (HIMSS) conference in February 2012.