While Team Sky hasn’t had nearly the Tour de France they’d hoped for with the abandon of team leader Chris Froome early on and the plummet in the overall standings by his de facto replacement Richie Porte, the team may just be winning the race in providing value for their sponsors.
From cool edits about riding through the Chunnel to interesting looks inside the team’s musette bags, Sky and their co-sponsors have managed to sidestep the familiar clichés and developed an aesthetic that works well for all the premium-tier brands involved–Sky, Jaguar, Rapha, and Pinarello among them.
In what may be the most over-the-top execution yet, carmaker Jaguar just released a video detailing a specially prepped F-Type concept coupe in advance of Saturday’s 54km individual time trial from Bergerac to Périgueux. The car features an inset bike rack that replaces the rear fastback-style windshield with wheel wells for a pair of spare TT bikes and extra wheels.
No word yet on whether it tests faster than competitor team cars in the wind tunnel.
TEAM SKY JAGUAR TIME TRIAL CAR GALLERY