Tour de France Publicity Caravan: 12km long, 170 vehicles

600 people to pass out approximately 14 million freebies to Tour fans

Race Coverage

Bike racing is the obvious main attraction at the Tour de France. But millions of fans also come out to see the spectacle that is the publicity caravan, a 12km long procession of sponsor floats that takes about 35 minutes to pass. The first Tour de France publicity caravan took place in 1930 and has since grown into an 170-vehicle, 600-person parade that will collectively pass out approximately 14 million freebie to fans alongside the course. To learn more about the 2016 Tour de France publicity caravan, click on the fascinating infographic below.

Tour de France Publicity Caravan

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