Lots of Options: Pick a color any color.
In a move to “bring art and style” to cycling events across North America, Trek unveiled its Project One Mobile Experience at the 2013 Sea Otter Classic.
Fans of the Wisconsin-based bike maker are surely already familiar with Project One, which allows bike buyers to fully customize both parts spec and paint scheme on the Trek frame of their choice, be it Speed Concept, Domane or Madone.
But Trek is now looking to further expose the program with its Mobile Experience, which has a subtle art gallery feel to it. Step inside the hardwood-floored studio and you can start drawing up your masterpiece on one of several computer terminals. Or simply check out what others have done. At Sea Otter the large display of custom painted frames included everything from hot rod flames, to simple red on black, to one green and yellow frame that looked like it’d been made special for Green Packer QB Aaron Rodgers.
“The plan is to hit big cycling events, music festivals and other sporting events all across North America,” explained Trek road brand manager Michael Mayer. “We want people to be able to see and feel the experience of truly customizing your Trek just the way you want it. You can literally create just about any color combination there is. The possibilities are really limited only by your imagination.”
Bikes can be built with SRAM, Shimano or Campagnolo components.
Basic color customization, or what Trek calls its select series, has no up-charge. More elaborate designs, which fall under the Signature Series category, add up to $1,200 to the bike’s final price. Delivery time ranges from 14 to 30 days. All painting is done at Trek world headquarters in Waterloo, Wisconsin.
RoadBikeReview.com was particularly impressed by the optional stealthy black U5 vapor coat paint option, which adds just 5 grams to the frames total weight compared to about 100 grams for a standard paint job. “This paint is only available through Project One,” explained Mayer. “Basically it’s a non-paint paint that utilizes some secret technologies. For a Madone 7 series, frame weight is just 750 grams for a 56cm.”
After Sea Otter, the Trek Project One mobile experience is headed to the Tour of California. It will also be visiting a number of Golden State Trek dealers. “We’ll be doing dealer training during the day, and then hosting social events in the evenings where a shop’s best customers can come have a look at our traveling art gallery, drink some wine and beer, and start thinking about creating their own dream bike.”