Video: Inside the Shop (and Mind) of Rock Lobster’s Paul Sadoff

Company Spotlight Interviews Video

The second bike in the Easton Dream Bike Charity Raffle is this aluminum Rock Lobster race bike. It’s light, efficient, surprisingly compliant, and built entirely by hand by Paul Sadoff in Santa Cruz, California. Check out this video to find out why the legendary frame builder started building bikes, why he’s stuck with it all these years, and how you can enter a contest that’s helping raise money for a host of cool charities.

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RoadBikeReview.com is an online community of cyclists who share a passion for the sport. Visitors of the site regularly purchase gear to upgrade their bikes, share inspiring photos of rides, and keep up to date with the latest industry and technology news. Which products perform best? Where to buy them? Where to ride? How to ride better? Cyclists come to RoadBikeReview.com for the answers.


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