Video: Inside the Shop (and Mind) of Rock Lobster’s Paul Sadoff

Company Spotlight Interviews Video

The second bike in the Easton Dream Bike Charity Raffle is this aluminum Rock Lobster race bike. It’s light, efficient, surprisingly compliant, and built entirely by hand by Paul Sadoff in Santa Cruz, California. Check out this video to find out why the legendary frame builder started building bikes, why he’s stuck with it all these years, and how you can enter a contest that’s helping raise money for a host of cool charities.

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