SRAM has joined the Rêve tour; the all women’s amateur adventure that will trace the 21 stages and 3479 kilometers of the 2012 Tour de France route one day ahead of the men’s race.
SRAM has supplied each of the six Rêve riders with SRAM Red-2012 componentry, including WiFLi specific drivetrain, SRAM Red Quarq power meters and Zipp wheels. The componentry, while designed to meet the needs of the world’s top professionals, gives the Rêve riders the gearing and customizable ergonomics, including reach-adjust, WiFLi, and ergo grips, to meet their extraordinary challenge in complete comfort and in control.
“These are non-professionals putting professional demands on componentry and demonstrating the exact advantages of WiFLi, light weight, and uncompromised ergonomic fit,” said Sponsorship Manager Alex Wassmann.
“I love my WiFLi! To be able to sit and spin up climbs and keep our reserves will be huge! I got a QOM up Coleman Valley and basically was sitting most of the time! I also felt fresh after that 70-mile ride!” said Rêve rider Kym Fant.
WiFLi, SRAM’s drivetrain technology, is based on a compact crank, mid-cage rear derailleur, and an 11-32 cassette. The gear range, wider than the standard triple (3% lower and 9% higher) in a much lighter package, allows for easier climbing easier and faster descending.