4. Due to so much interest in its product, Boa does not actively seek new partners. Instead it has an email address where interested clients can send in a request. The interested party explains how they want to apply Boa product, and then staff at the Denver office evaluates the proposal to determine whether or not to move forward. Boa says its primary objective is to partner with brands that are innovating or at the top of their category.
5. Boa credits Specialized with leading it into the cycling world, and it still makes exclusive product for the California-based bike, gear and apparel maker. The current Specialized dial is more flush than dials found on other cycling shoes.
6. After debuting with Specialized, Boa’s added another dozen bike industry partners, including the likes of Bontrager, Lake, Pearl Izumi, Scott and Louis Garneau.
7. Once Boa decides it wants to work with a brand, the development process begins. New product ideas are hatched and then initial prototypes are fabricated using computer-aided design and an in-house 3D printer. Boa also has the capacity to create its own shoes (for R&D purposes only), which allows it to better understand the shoe development process and in turn design better “ingredient” product. This all happens in the design and engineering department, the self-proclaimed heart of the company. The prototype lab includes two CNC machines, which allows for more rapid turn on prototypes.