10 things you need to know about Boa Technology

Makers of reel-based shoe closure systems storming cycling world

Gear Shoes
Boa also produces after-market kits, which allow you to transform your normal lace-up shoes into Boa-equipped shoes.

Boa also produces after-market kits, which allow you to transform your normal lace-up shoes into Boa-equipped shoes. However, these are only available through Boa’s Retrofit Lab that shows up at various events from time to time.

4. Due to so much interest in its product, Boa does not actively seek new partners. Instead it has an email address where interested clients can send in a request. The interested party explains how they want to apply Boa product, and then staff at the Denver office evaluates the proposal to determine whether or not to move forward. Boa says its primary objective is to partner with brands that are innovating or at the top of their category.

5. Boa credits Specialized with leading it into the cycling world, and it still makes exclusive product for the California-based bike, gear and apparel maker. The current Specialized dial is more flush than dials found on other cycling shoes.

6. After debuting with Specialized, Boa’s added another dozen bike industry partners, including the likes of Bontrager, Lake, Pearl Izumi, Scott and Louis Garneau.

Boa dials are found on all manner of shoes, including military and SWAT. But the No. 1 application right now is golf.

Boa dials are found on all manner of shoes, including military and SWAT. But the No. 1 application right now is golf.

7. Once Boa decides it wants to work with a brand, the development process begins. New product ideas are hatched and then initial prototypes are fabricated using computer-aided design and an in-house 3D printer. Boa also has the capacity to create its own shoes (for R&D purposes only), which allows it to better understand the shoe development process and in turn design better “ingredient” product. This all happens in the design and engineering department, the self-proclaimed heart of the company. The prototype lab includes two CNC machines, which allows for more rapid turn on prototypes.

Continue to page 3 for more from our tour of Boa HQ »
About the author: Jason Sumner

An avid cyclist, Jason Sumner has been writing about two-wheeled pursuits of all kinds since 1999. He’s covered the Tour de France, the Olympic Games, and dozens of other international cycling events. He also likes to throw himself into the fray, penning first-person accounts of cycling adventures all over the globe. Sumner, who joined the RoadBikeReview.com / Mtbr.com staff in 2013, has also done extensive gear testing and is the author of the cycling guide book "75 Classic Rides: Colorado." When not writing or riding, the native Coloradoan can be found enjoying time with his wife Lisa and daughter Cora.



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  • Michael Khaw says:

    The article tantalizingly mentions aftermarket kits to replace conventional laces with Boa laces, but doesn’t provide any links to finding them! Where does one find them?

    • Carlo Ritschl says:

      Hey Michael,

      My name is Carlo and I am the Social Media Coordinator here at Boa. We currently do not sell an aftermarket kit. We have our Retrofit Lab where we can add the Boa system to a pair of low-cut shoes, but that is something that we only do at various events (for free!).

      Send me a message on Facebook or Twitter and I will find out if there is an upcoming event near you.

      Thanks for your interest!

  • Trout Bum says:

    I’ve ridden with a pair of Specialized S-Work shoes with Boa for the past 5 years and logged over 17,000 miles in them. I won’t even consider another closure system on my shoes then Boa. They are so easy to loosen or tighten on the fly and you have even pressure all over the top of your foot. I’m glad to see over bike shoe makers are finally starting to catch on.
    I have had to replace broken cable twice but it is not a difficult procedure.

  • Al Denard says:

    For what does the acronym, Boa, stand? If not an acronym, why Boa? Just curious! Thanks in advance for satisfying my curiosity!

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