Bell Helmets has announced a special 2018 spring lineup of limited edition helmets, including a collaboration with Squid Bikes and its professional cyclocross squad. The new helmets feature bold designs and new colorways, including the fully reflective Falcon Ghost model.
Headlining Bell‘s spring 2018 road lineup is the subtle but bold Squid Z20 helmet. This asymmetric shadowlike design was developed to showcase Squid’s hallmark “rattle can” style and energy.
“Squid is constantly testing new ideas and taking risks on and off the bike,” said Bell Brand Manager James Hibbard. “The team lives the Bell Grit lifestyle and the new Squid Z20 helmet embodies this attitude perfectly.”
Also new for the spring 2018 road lineup is the Z20 Silver Kryptonite, which features a cool matte silver aesthetic that’s highlighted with citrusy yellow and green accents.
And to round out the road collection is the Falcon Ghost helmet that features integrated reflectivity thanks to a durable reflective coating that shines brightly when hit with direct light for added safety out on the road.
The limited edition Squid graphic will be campaigned by Squid athletes throughout the 2018 season.
“We’re excited to extend our relationship with the Squid cyclocross team this season,” said Jon Sherwood, Bell Global Director of Brand Marketing. “Their DIY ethos is something that really resonates with us as a brand, and the new helmet graphic really brings that attitude to life. The team’s custom bikes and kit are iconic on the Cyclocross circuit, so it’s great to be able to offer one of their own designs on a limited production run of Z20 helmets.”
For more information visit www.bellhelmets.com.