Cox Communications to focus BrandX on Cyclo-cross

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PROVIDENCE, R.I. – Highlighting the world of extreme sports, the Cox Communications television show, Brand-X, will be covering the Providence Cyclo-cross Festival presented by Interbike. “Telling the story of Cyclo-cross and the Providence Cyclo-cross Festival with a dedicated half hour show is fantastic for the sport,” said Glenn Stilwell the event’s media director. BrandX is an extreme sports show featuring Rhode Island’s top new talent and living legends. The program features diverse extreme sports, many of which fly under the radar, to which viewers are introduced and from which they gain a basic understanding and knowledge of. Popular extreme sports such as surfing, skate boarding, snow soaring, backcountry skiing, and motocross are featured as well as lesser known sports such as kite Boarding, Shark fishing, rally driving, and downhill mountain biking.

While the program is fast-paced and action-driven, all aspects of each sport are well covered, from safety, maintenance, and gear knowledge to first hand experience and explanation. Up and coming athletes share their budding knowledge, highlight the latest gear and developments, and, of course, get the opportunity to show their stuff while local legends discuss the roots of the sports and chronicle their evolution over time.

This program is designed for an audience that is curious about local extreme sports, especially those who dream of trying out an extreme sport in the future. We strive to show them what is available on a local level and give them the tools to break out of their rut and into a more extreme lifestyle.

About the author: Thien Dinh

Thien Dinh gained most his cycling knowledge the old fashioned way, by immersing himself in the sport. From 2007 to early 2013, Thien served as RoadBikeReview Site Manager, riding daily while putting various cycling products through its paces. A native of California, Thien also enjoys tinkering with photography and discovering new music.


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