In celebration of its upcoming 10-year anniversary in the wheel making business, ENVE has announced that during each month of 2016 they will be releasing a limited number of special edition wheelsets. Each wheelset theme will be based on one of ENVE’s partner teams, athletes, designers, charities, or custom frame builders.
February features a collaboration with artist Alex McAdoo and the ENVE house favorite M Series M60HV mountain bike wheelset. This package includes the ENVE M-Series 60/Forty HV wheelset with limited edition graphics built on black 28-hole 6-Bolt Chris King Ceramic 15x100mm Front 12×148 Boost XD Rear hubs available in 27.5″ and 29″ wheels. You also get a 760mm ENVE riser handlebar, extra set of custom limited edition wheel decals, limited edition Alex McAdoo 18″ x 24″ screen print suitable for framing, ENVE pint glass, and ENVE double wheelbag. Claimed weight for the 27.5″ version is 1628 grams and the price is $3750.
“This design is a combination of American aesthetics,” revealed McAdoo. “It’s native northwest art, graffiti, redneck flames, Mike Tyson tattoos, American nature, heavy metal, hip hop culture, extreme sports, and other things I’ve yet to realize all mixed together as one unifying wood grain aesthetic.”
Each ENVE limited edition wheelset will feature exclusive wheel artwork, matching hubs with ceramic bearings, custom memorabilia, and double wheel bags. These wheelsets will be available in limited configurations and quantities, and can be purchased direct from ENVE or through its various distribution channels.
ENVE’s January special edition wheelset featured the SES 4.5 Clincher with a custom painted ENVE carbon hub that highlights ENVE’s partnership with WorldTour team Dimension Data and the Qhubeka charity for whom the team races to raise awareness.
“Aside from the ‘surprise me’ nature of each month’s theme, it allows ENVE to showcase the stories of U.S. manufacturing, sponsorship, and a ride lifestyle that drive ENVE product development,” explained ENVE director of marketing Jake Pantone.
ENVE’s monthly limited edition wheelsets will be unveiled at the beginning of each month via email to ENVE’s distribution channels, VIP customers, newsletter subscribers and social media channels.
Learn more at ENVE.com.