Giant launches new line-up of road and MTB shoes

World's largest bike maker taking a stab at the footwear game

Shoes
The ExoBeam sole technology combines stiffness in the forefoot, where most of a rider’s power is applied, with strategically engineered flex zones to reduce tension and strain in the lower leg.

The ExoBeam sole technology combines stiffness in the forefoot, where most of a rider’s power is applied, with strategically engineered flex zones to reduce tension and strain in the lower leg (click to enlarge).

The world’s largest bike maker is getting into the shoe business. Giant is introducing a new line of performance footwear, featuring what it calls Motion Efficiency System. The new road and off-road shoes are claimed to deliver improved power transfer, comfort and fit. All of the new models were developed under Giant’s Dynamic Cycling Fit design philosophy, which aims to create gear that functions best while in motion.

Three new models — the Surge road shoe, and the Charge and Amp off-road shoes — were conceived via a collaborative process that included biomechanics experts, the Rabobank Development Team, and Giant off-road racers. Testing was conducted at various laboratory settings, team camps and races around the world.

“Giant came to us with its Dynamic Cycling Fit concept and challenged us to explore new ways to create a more seamless connection between the rider and the bike,” said Simon Luthi Ph.D., an Oregon-based biomechanics expert in the field of athletic footwear. “Together with Giant and its pro athletes, we engineered, developed and refined this new Motion Efficiency System to optimize the natural motion of a rider’s foot.”

Learn about Giant’s new wheels and saddles and get the scoop on their full array of helmets.

The new Giant Charge is one of two new off-road models being offered.

The new Giant Charge is one of two new off-road models being offered (click to enlarge).

The Motion Efficiency System combines a stiff and efficient pedaling platform with just enough torsional flex to reduce pressure and strain in the lower leg. The result, claims Giant, is a more natural foot movement throughout the pedal stroke, which improves both comfort and efficiency. The system is built around several key technologies: the ExoBeam sole structure, the ExoWrap foot closure, and the ExoFlex toe section for off-road models.

The ExoBeam sole technology combines stiffness in the forefoot, where most of a rider’s power is applied, with strategically engineered flex zones to reduce tension and strain in the lower leg. With the “beam” replacing the traditional plate sole structure used in most high-performance cycling shoes, a rider’s foot can be fully wrapped in the enclosure system.

The ExoWrap works in harmony with the ExoBeam to form a 360-degree foot enclosure that creates customizable fit and comfort for all foot shapes. While most enclosures simply pull the foot down toward the sole, ExoWrap supports the foot by also pulling up.

The new Giant MTB shoes are billed as having better traction when running or walking up steep climbs.

The new Giant MTB shoes are billed as having better traction when running or walking up steep climbs (click to enlarge).

Off-road models including the Charge and Amp also feature ExoFlex, which allows the toe area of the shoe to move independently of the ExoBeam carbon sole. This results in better traction when running or walking up steep climbs. Ideal for cyclocross or trail riding, ExoFlex also reduces heel slip.

The new footwear models will be available later this year. For more info visit www.giant-bicycles.com and learn more about the development of the new technologies in this video.

About the author: RoadBikeReview

RoadBikeReview.com is an online community of cyclists who share a passion for the sport. Visitors of the site regularly purchase gear to upgrade their bikes, share inspiring photos of rides, and keep up to date with the latest industry and technology news. Which products perform best? Where to buy them? Where to ride? How to ride better? Cyclists come to RoadBikeReview.com for the answers.


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  • PretentiousDorkOnBike says:

    I’m glad they are doing this. We did not really have much in the way of choices for shoes.

    Doh!!!!

  • Jerry C says:

    “Biomechanics” consultants are great, but how about shoemaking experts that can teach you a thing or two about fit? Did Giant look into different kinds of “lasts” and how they fit different kinds of feet? After all, these are SHOES.

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