Giro has announced the launch of its new Tuesday 25 program. Using an online design configurator, each week 25 riders will get to design and order their own unique colorways for the new Aether MIPS. Nearly every aspect of the helmet can be customized — including the straps, fit system and buckles — from a palette of 15 color options including fades and graphic patterns, plus two reflective options. Pricing will start at $400, and the helmets will be available exclusively from www.giro.com and five select retail partners:
R&A Cycles, Brooklyn, NY
BicycleHaus, Scottsdale, AZ
Palo Alto Bicycles, Palo Alto, CA
Contender Bicycles, Salt Lake City, UT
River City Bicycles, Portland, OR
“As a brand, Giro has always been an advocate of self-expression,” said Rob Wesson, Senior Director of Giro. “The response to our new Aether MIPS helmet has been overwhelmingly positive, but we know that some riders really desire something that is literally unique. With more than 805 million possible combinations, it is now possible to have a helmet like no other.”
Using a custom design configurator at www.giro.com/custom any rider can design their Giro Custom dream helmet. Riders can also save their design and share it on social media with the hashtag #GiroCustom directly from the configurator.
Every Tuesday, starting at 12 a.m. Pacific, the first 25 to submit their designs get to see their dreams become reality, as the Giro factory produces each unique Giro Custom Aether MIPS, shipping direct to the rider within 4-6 weeks.
The Aether MIPS combines rotational energy management with an airy, open design to advance head protection for cyclists. Inside the Aether, a two-part dual-density Nanobead EPS foam liner helps to manage a wide range of impact energies, by rotating independently of a rider’s head and the helmet outer shell.
This proprietary MIPS Spherical technology removes obstructions to comfort, while also boasting deep internal channeling to provide cooling airflow. Outside, a six-piece shell forms a silhouette around the massive vents, which get added structural reinforcement via a shatter-proof AURA reinforcement. The final touch is a new Roc Loc 5+ Air fit system, featuring 3-way fit tuning, that allows independent and easy adjustment.
Learn more at www.giro.com.