Panache: Custom, semi-custom, rowdy and cycling suspenders
Panache Cyclewear is a Boulder, CO, based company that has been around since 2008 and the company was launched on custom clothing. When we asked about the breakdown of their business they replied that the split is right down the middle, 50% are custom orders and 50% are off-the-rack purchases. They can do 10 pieces or 500 pieces depending upon the customer’s needs. Currently the turnaround time for a custom order is 4 to 5 weeks, but this will be streamlined in the very near future down to 2 to 3 weeks. There is a $1500 minimum spend.
As a sort of “middle ground” between full custom and off-the-rack designs, Panache has a new program that they are calling their Small Batch Collection. This means they will have fresh designs monthly, with limited quantities. Small in this case, means between 50 to 200 pieces.
Also launched recently is the Rowdy Collection. These items are targeted towards the gravel or dirt rider, but they like to stress that “it’s not about the surface, it’s about the state of mind”. Some of the highlighted garments from the Rowdy Collection are the Chapman Henley and the Rowdy Shell Short and the VTR Bib Short. These clothing are more loose fitting with a more mountain biker type feel to them. The VTR bib short is named for Variable Terrain Riding and features a unique suspender style to it.
Besides jerseys and shorts, Panache also makes t-shirts, socks, jackets, warmers, caps and vests. They have a forth coming Artist Series as well, that will feature the work of various artists in a limited run. The current guest artists are called the Handlebar Mustache series and is available for pre-order. Check the Panache website for more details.
More info at panachecyclewear.com.