New Cycling apparel from Panache and Assos

Rowdy wear from Colorado and super chichi from Switzerland

Apparel Bike Press Camp
Panache Chapman Rowdy

From the Rowdy Collection, Panache’s Chapman Henley and Rowdy Shell Short have casual styles that don’t skimp on performance.

Panache: Custom, semi-custom, rowdy and cycling suspenders

Panache Cyclewear is a Boulder, CO, based company that has been around since 2008 and the company was launched on custom clothing. When we asked about the breakdown of their business they replied that the split is right down the middle, 50% are custom orders and 50% are off-the-rack purchases. They can do 10 pieces or 500 pieces depending upon the customer’s needs. Currently the turnaround time for a custom order is 4 to 5 weeks, but this will be streamlined in the very near future down to 2 to 3 weeks. There is a $1500 minimum spend.

As a sort of “middle ground” between full custom and off-the-rack designs, Panache has a new program that they are calling their Small Batch Collection. This means they will have fresh designs monthly, with limited quantities. Small in this case, means between 50 to 200 pieces.

Also launched recently is the Rowdy Collection. These items are targeted towards the gravel or dirt rider, but they like to stress that “it’s not about the surface, it’s about the state of mind”. Some of the highlighted garments from the Rowdy Collection are the Chapman Henley and the Rowdy Shell Short and the VTR Bib Short. These clothing are more loose fitting with a more mountain biker type feel to them. The VTR bib short is named for Variable Terrain Riding and features a unique suspender style to it.

Panache VTR Bib Short

The VTR (Variable Terrain Riding) bib shorts just might be the first pair of cycling suspenders we’ve seen.

Besides jerseys and shorts, Panache also makes t-shirts, socks, jackets, warmers, caps and vests. They have a forth coming Artist Series as well, that will feature the work of various artists in a limited run. The current guest artists are called the Handlebar Mustache series and is available for pre-order. Check the Panache website for more details.

More info at

Continue to page 2 to learn about new offerings from Assos »

About the author: Gregg Kato

Gregg Kato studied journalism and broadcasting in college while working many different jobs including deejaying, driving a forklift and building web sites (not all at the same time). Kato enjoys riding local Portolla Valley roads. Besides being an avid cyclist, he is also a motorcycle fanatic. Two wheels, one Passion.

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  • Rollo says:

    My team ordered kit from Panache in November 2017. As of July 2018 we have yet to receive anything from them but excuses and poor customer service. I encourage anyone to think twice before purchasing from this shady company. The quality of their gear is quite good, but their business ethics and customer service leave much to be desired.

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