Sports drink maker Nuun has launched Performance, an endurance drink mix it says is formulated from science and rooted in nature. The nuun team partnered with exercise physiologist and sports nutritionist Stacy Sims, PhD to use her understanding of how athletes’ systems react under stress, to create a hydration product that is claimed to be lighter and more effective than what has been available. Ingredients are non-GMO project verified, and are aimed to enhance absorption and minimized gastric impact.
Recent nutrition science has focused on how to aid the body to more effectively absorb fluids, carbohydrates and electrolytes during intense, longer duration exercise where stomach function is compromised. Some traditional sports drinks contain excess sugars, fillers, and other ingredients that are detrimental to performance. Nuun Performance was formulated with a ratio of multiple sources of clean carbohydrates and electrolytes your body needs to maximally absorb what you are consuming during activity.
Performance uses multiple non-GMO sugar sources, dextrose and sucrose. The combination is claimed to activate multiple absorption pathways and eliminates the build-up of gastric distress. A fifth electrolyte, chloride, has also been added through potassium chloride given its rapid assimilation into the body. Chloride plays a key role in hydration at the cellular level and is needed for the absorption of fluid during prolonged activity, says nuun.
Nuun Performance flavoring is provided from dried fruit powder through a process that maximizes the fruits bioavailability not requiring any fillers. It is also sourced with vegan cane sugar as opposed to the widely used conventional sugar that is processed through bone char. Demonstrating nuun’s commitment to sourcing purity, all ingredients are third party certified as Non-GMO Project Verified and Informed Choice – Safe for Sport.
Nuun Performance is debuting with two flavors, mango orange and blueberry strawberry. It will be sold in a 16-serving pouch for $20 and single serve sachets for $2. The line will be available in April across sports specialty retailers including REI, Performance Bike, and Fleet Feet.
- Designed for activities 90 minutes or longer or high intense shorter activities
- Blend of bioavailable electrolytes, including potassium chloride
- Sugars sourced from dextrose and vegan sucrose
- 3 to 3.5% ratio of carbohydrate to water and osmolality of 250 mOsm
- Flavor from dried fruit powder through process that eliminates fillers
- Non-GMO Project Verified and Informed Choice – Safe for Sport
For more info visit nuunlife.com.