Giant bicycles has agreed a two-year sponsorship deal with professional cycling team, Rabobank.
Under the deal, which begins in 2009, Giant will provide Rabobank’s elite team of riders, U23 developmental squad and the cyclo-cross team with bikes. Current sponsor Shimano will continue to be the team’s primary component sponsor.
Giant chief executive officer, Tony Lo, said: “We’re pleased Rabobank has chosen to ride Giant. It’s a natural fit—two organisations with a long-term commitment to competitive cycling. Combine Rabobank’s talent with Giant’s ability to create superior products, and great things are sure to happen.”
Photo by Ken Conley