A number of EF Education First WorldTour riders are to line up at Australia’s and New Zealand’s national championships in a limited edition “Blackout” kit, specially created by Rapha as part of their sequenced launch of the team’s new visual identity.
On January 6th, riders from EF Education First taking part in their national road race championships in Australia and New Zealand will take to the start line in specially designed all-black Rapha team kit, created in advance of the main 2019 kit launch and made to prioritize a full team unveiling at the first race of the season. Breaking with the conventional late-December kit reveals, which have become the norm for professional teams, the Blackout kit reveal has been designed to disrupt.
The first time the new 2019 team designs will be seen by the public will be when the team is all together at the Tour Down Under, at a special pop-up location in Adelaide and launch events around the world.
Simon Mottram, Rapha Founder and CEO, said: “The launch of a team’s new identity should be a moment of huge anticipation for fans. We should all look forward to seeing our team suit up for the first race of the season. Rather than follow the status quo, we decided to “Black out” our new identity until fans could see it at its best – worn by the fastest riders in the world on one of the sport’s biggest stages.”
“The team has always maintained a unique sense of style over the seasons,” added Jonathan Vaughters, EF Pro Cycling CEO. “We’re happy to keep that going with Rapha on two fronts now. The black kit is stylish and unique … and it keeps the true 2019 kit under wraps a bit longer. But it’s worth the wait. I promise.”
The Blackout Aero Jersey, which mirrors the design of the jersey that will be worn by the team, will be available to buy on rapha.cc in limited numbers. This limited edition Rapha Aero Jersey features subtle, embossed team logos and an aerodynamic design to create the advantage of speed on fast rides. Smooth fabric on the front of the jersey ensures air moves over it easily and textured back fabric with direction nap aids aerodynamics. Bonded seams on the back of the jersey help support the pockets, mesh inside the pockets aids breathability and ventilation, and there is an oversized zip puller for quick adjustments at speed.
In October, EF Education First and Rapha announced a groundbreaking media and kit partnership to revolutionize the way professional cycling is presented, with the aim of drawing a new audience for the sport. Rapha will bring its creative credentials to EF Pro Cycling, and together focus on profiling inspirational and charismatic riders and showcasing their stories.
Together, EF and Rapha will celebrate the team’s characters and heroes, and will explore not only the traditional heart of cycling in the Grand Tours and Classics but also bring new formats and disciplines into focus. A number of EF racers will ride a mixed calendar of events in the 2019 season, including the WorldTour schedule and also criteriums, ultra-endurance races and renowned mixed-terrain events. It is EF’s and Rapha’s aim that together, these new ways of presenting the sport will draw a new and wider audience, resulting in its growth and increased global visibility.
Learn more at www.rapha.cc.