Rapha, Bradley Wiggins team up to inspire young riders

U.K. apparel maker also rolls out new high-end brevet jersey and vest

Rapha WIGGINS Jersey

Taking design cues from racers such as Tom Simpson and Robert Millar, and also British cultural icons Bobby Moore and The Who, both logo and jersey represent the style and heritage of the British pioneering spirit.

Arguably Britain’s most iconic pro cyclist and best known cycling apparel brand have teamed up. Rapha“>Rapha and Sir Bradley Wiggins (yes, he’s been knighted) this week announced a partnership geared toward engaging and inspiring more young riders, as well as to search for the next generation of racers.

The new venture kicks off with the launch of Rapha-designed WIGGINS team kit and will expand over the next three years into a wider range of clothing,.

Wiggins, an Olympic gold medalist and Britain’s first and only Tour de France winner, will lend his expertise in the design process.

Out of the gate, Rapha will provide kit for the WIGGINS team for their forthcoming season, as they prepare for the Rio 2016 Olympic Games. Wiggins will transition over to his new team after riding his last race with Team Sky at Paris-Roubaix in April.

Of course fans will get the chance to buy their own WIGGINS kit ahead of the Brit’s hour record attempt, which is slated for April in London. “I have gotten to know the Rapha team well over the last few years at Team Sky,” said Wiggins. “They’re serious about design and they love cycling almost as much as I do.”

Rapha Launches Brevet Jersey

In other Rapha happenings, the high-end bike clothes maker has rolled out a new set of long distance event-inspired jerseys that celebrate the brevet heritage. The new Brevet Jersey began to take form in 2011 when a trio of Rapha staff entered one of road cycling’s most grueling long-distance events, the Paris-Brest-Paris Randonnée.

Rapha Brevet Jersey

The new jersey has three large cargo pockets, a large zipped ballast pocket, and a zipped brevet card pocket on the chest.

P-B-P is a 745-mile unsupported ride that must be completed in fewer than 90 hours. Rapha riders wore prototypes of what would eventually become the Brevet Jersey. Four years later, it is one of Rapha’s classic products and will again be tested in the 2015 Paris-Brest-Paris, this time in a range of new colors and with a new print finish on the gilet stripes.

Made from Sportwool™, a lightweight, breathable and insulating merino blend, the Brevet Jersey features reflective detailing for low-light visibility. Three large cargo pockets, a large zipped ballast pocket, and a zipped brevet card pocket on the chest allow its wearer to carry the necessary items for a long day in the saddle.

Rapha Brevet Jersey

Black/white with the vest.

The jersey is available in men’s and women’s styles for $265, which includes a complementary lightweight gilet with contrasting hi-vis stripes. Sizes run XS-XXL. The jersey is a 61% polyester, 39% merino wool blend; the gilet is 100% polyester.

More info at www.rapha.cc

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