Not everyone likes interacting with sales people — even at bike shops. At least that’s part of the thinking behind Specialized’s new Rider Sizing Station, a kiosk device that provides prospective bike buyers their frame size and approximate saddle height.
The touchscreen device, which bears some resemblance to an ATM, uses digital cameras to recognize when someone is standing in front of it. That recognition starts a process that begins with the prospective bike buyer answering a few key questions via the touchscreen. Once gender, riding style, and a preference for mountain or road is entered into the system, the Rider Sizing Station determines and displays proper frame size and approximate saddle height.
More importantly it shows all the Specialized bikes that match your answers in terms of riding style and what’s available in that particular market. The customer can then pick bike models that interest them and have that list saved and emailed to them. From there you can begin a more educated dialog with a shop employee.
“Besides the sizing information, it allows consumers to tell us what they want, which will helps us and the retailers make future inventory decisions,” explained Scott Holtz, Specialized brand manager for Body Geometry Fit. “We think that for a lot of people this will be the best place to start the sizing and buying process.”
Holtz also points out that sizing is a lot different than fitting.
“The goal with this is to get people on the right size frame, stem, etc,” he said. “Fitting, which we also do through our Body Geometry Fit program, is where the bike truly gets personalized to you. That typically takes a few hours, and includes a physical assessment and analysis of your pedaling on the bike using the Retul fitting methodology, which is essentially an advanced way of taking measurements.”
Around 250 of the sizing kiosks will begin showing up in bike shops around the world at the end of April. WiFi functionality allows them to stay up to date with the current Specialized catalog, pulling information directly from the website in that market. The kiosks are set up in multiple languages, including English, French, Portuguese, German, Dutch, Spanish, Chinese, Japanese, Korean, Italian and Czech. Cost to the retailer is $3000 to have one of these machines installed in their store.
For more information visit www.specialized.com